Thank you to everyone who attended the August 5 “The Power of User-Generated Content” event we held in Indianapolis. We had over 90 people come together to learn about and experience how social media is changing the landscape for all types of businesses and organizations.
Do you want to experience the event for yourself, even if you didn’t attend? Great, you’re in luck.
We encouraged everyone who attended to use social media to help us create a digital mosaic of the morning. By using cameras, cell phones, and laptops with wifi, anyone could upload photos, blog, Twitter (microblog), and add their thoughts directly to the event’s Google site. See it for yourself:
- Flickr Stream - photos taken and uploaded by various people who attended the event. To get photos to flow thru the stream, everyone tagged their photos with “sauceugc”.
- Twitter Stream - I enjoyed watching the various comments being made about the event. It started with those of us attending, but then it quickly attracted people outside of the event. If you start here, you can work your way in time order to see how the “back channel” conversations transpired. It’s almost like getting a play-by-play and color commentary at the same time.
- Presentation Slides - you can view and print off the slides we used via this Google document.
- Our Google Site - To bring all of these strands together, we created a very basic Google site. While it’s not the most appealing design, you can see how simple tools can make a big impact.
- External Blogs - Anyone who is passionate about a topic or wants to share their perspective can do so with the world. We were glad to have Ryan Crozier join us and even more pleased to know he had a good experience. Check out his blog and see how we made sure to say thanks. If we had someone blog negatively about us, we would have made sure to reply and share our perspective – whether that was to acknowledge a shortcoming or explain more clearly the point we were trying to make.
The best thing about all these tools is that they’re easy-to-use and available to anyone. Just what every revolutionary and evangelist loves to know.
So how do you make sure these powers are used for good, not evil? The key is having a solid strategy for how your organization is empowering your customers, clients, employees, friends, allies, etc. to use them to help share your story. Without a strategy, you’ll be at the mercy of more organized, more passionate, and more driven people.
What advice and experiences do you have to share on how UGC can be harnessed to grow your organizations?