Posts Tagged ‘Widget’

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Siteless Web Presence Part Two or why not be in all places at once?

So how do you get a siteless web presence?

Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you’ll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant content about you on the home page.

Now I’m not saying you need to talk about yourself a lot – just the right keywords. And I’m never into talking about myself too much – you should be talking to your customers, telling your story, and explaining your unique benefits.

Maybe tomorrow I’ll post a blog on what kind of tags you should be using and how they work on a website. Anybody interested in that?

Anyway, back to siteless web presence, after your Google search on your website, other sites pop up. Are they your competitors or just useless information that Google pulls out of the web universe?

You should dominate that page, right? You don’t want a competitor sitting right below you or above you if they know what they are doing with search and you don’t.

You can with a siteless web presence. If you take your content and put it out on other websites that are consistently searched by Google then soon you will begin to dominate Google searches. Now this doesn’t work for all searches but when it comes to a search for you, you should be there.

Here’s what I’ve done for my company, MediaSauce. Now this isn’t guaranteed. It’s a work in progress all the time because Google is constantly updating its algorithm and indexing more and more sites.

Search for MediaSauce through Google.

We come up right away. Then there are links to some blogs where people mentioned us and then there’s a software company that sells a product named MediaSauce (they used to dominate our page but I’m trying to work them down off the front page) then there are our blogs and our Flickr account.

Now how is it that just a few mentions in an outside blog can drive a link in the middle of my search page. Well, it’s all about Google believing that the content is relevant to MediaSauce. Which it is. And I’m going to give the blogger, Jenny Lu, some Google love by pinging her back with this blog.

But our siteless presence that I can control deals more with putting our content on outside sites, putting the right information in about our company and tagging it appropriately so Google can see it and index it.

Now as far as I know there isn’t a set of steps you can do that will automatically work. It’s more trial and error and if anyone knows a set of steps, please fill me in. But what I’ve found that works is making sure you are constantly updating your external sites as much as you update your own website. By adding more and more relevant content.

Here’s what ad agency, Modernista, did. They took it to an extreme but I think it’s very powerful. Having a site like this is not for everyone and I am in no way saying you shouldn’t have a website.

I’m saying you need to also have a siteless web presence which means letting people take your stuff and put it wherever they feel like it on the web.

Take for example, you sell something in retail – maybe shoes. You have your little store in Broadripple and you are just getting into online selling. Some of your customers that are farther away are starting to buy online and you are promoting it as best you can.

What I would do to give myself a siteless web presence…I would take photos of all the shoes and put them up on Flickr or Photobucket or Smugmug with links back to my website for purchase.

I would take videos of models (my employees with good feet) walking around in my beautiful shoes. I would put them on many video sites using heyspread.com or just doing the standard youtube.com.

I would make a widget using Slide pulling from Flickr and then put that on my blog about shoes (you need a blog, just get over it and do it where I talk about shoes).

I would also allow people to take the slide widget off my website if they want so they can put it on their facebook or myspace profile or wherever they want.

I would get a cool technology company to build me a retail selling widget based on my store so if someone wanted to take my retail store and put it on their site, they could. I would take this widget and put it on my profile pages.

Then I would visit other people’s shoe blogs and talk (positively – no need to flame anyone here) about their shoes and leave behind my link or small slide widget on their forum or blog. I wouldn’t promote my own shoes but I would join the conversations and let people follow the links if they wanted.

Then I would be very careful to watch my conversions in my online presence. Is stuff working or is it not? I would watch my analytics to see if people were using the widgets or visiting the site. Then adjust.

And I would search myself on Google and make sure I was easy to find and I dominated my page…I would work on getting into other searches like basic shoe searches for the brand names I carry, etc… but that’s a blog for another time.

I feel like this blog isn’t finished. There’s so much more I would do but these are some of the basics. Siteless web presence is getting your name out on other sites instead of just trying to get them to come to you. Go where the people are.

What do you think?

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How to make a Google Map for my company?

After our last seminar, Social Media Mania, I received an email from an attendee about how to make a Google Map specific to their business. You know the kind where you have the little blue icon instead of a red one.

Here’s what I wrote her.

If you don’t have an account with Google, then sign up. It’s easy and free. I would recommend you make the gmail account for your company name like yourcompany@gmail.com. This way it can be easily transferred to another marketer down the road.

Once you have an account, go to Google Maps.

There will be a tab call My Maps. Click on it.

Google My Maps

Click Create A Map.

Make a name for your map.

Make sure it’s set to Public.

Google Map for MediaSauce

Search for your location.

When it gives the red location spot, click on the it on the map.

Google Map for MediaSauce

It will say “Save to My Maps”

Click that link.

It will say “Which map would you like to save to?”

Select the “named” map.

You’ll have your map.

Google Map for MediaSauce

Then to add it to your website.

Click on “Link to this page” on the far right corner of the map.

There you can get the link or the HTML code to add to your site.

Google Map for MediaSauce

Now here’s something cool. Google lets you edit your business information and I totally recommend this.

To do this, get out of your Maps and then do a search for your business. Hopefully, it pops up.

Then click on the red dot on the map that shows your business location. There will be an “edit” button.

Click that link and set up your business.

At the end, they will call your business to verify you are the owner. They will give you a four-digit code. Put that in and your business will be on the map with more information than just a location.

Google Map for MediaSauce

Now you know how to do it yourself.

Google Maps makes it easier on people to find your location and anything that makes it easier on your customers is worth putting on your website.

Here’s an example.

And here’s one with an actual path from location to location.

If your locations are moving or you want people to enter their information and then it just show up on a map, MediaSauce has done this for customers as well.

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