MediaSauce is a leader in Internet strategy, web development and interactive solutions, helping companies and non-profits build lasting connections to drive revenues in the Digital Age.
IFSA-Butler found itself in a crowded market of study abroad programs and was not certain if its story was connecting with prospective students and those who shape their decisions. MediaSauce was tapped to create and execute a strategy for telling the story to its fullest potential and drive higher enrollment.
Strategic Recommendations:
Create a Simple, Engaging Navigation – We identified the main audiences and reasons why each would visit the site. From that, we crafted a visually engaging interface with intuitive navigation.
Hone the Message – Using a crisp, humorous animation, our team developed a sharply honed overview of their unique student-services process. The result was a clear, concise explanation of what makes IFSA-Butler a great choice for the students and their loved ones.
Tell the Story in Videos and Photos – Who doesn’t take pictures and video when they travel? Bring these together in an easy to view forum helped convey the depth and breadth of the experience.
Connect Prospective Students Directly to Current Students - Who wants to read what the marketing department has to say, when you can read what real-life customers have to say about their personal experiences? That’s why we integrated blogging and a social network to let individuals tell their own stories.
Leverage Existing Technical Assets -Working closely with IFSA-Butler’s IT department, we integrated the new online presence with the CMS tool they were implementing to ensure all the puzzle pieces of over 800 pages of content came together as intended.
Wow!!!!! Thanks to all for making our Social Media Mania event such a huge success. We had a packed house and even had to run out and get some extra chairs.
Mitch and I feel bad that we didn’t get to the end of the presentation but we were so pleased with the amount of questions and the excitement and passion you guys brought to the event.
You guys remember one lucky apple winner gets to spend a couple of hours with me on their problems. Just me and your team in a room figuring out what to do. It’ll be fun – and it’ll be FREE!
But in case you didn’t win, we have another thing that may help you. It’s called an RFP. Nope, it’s not what you think it is. It’s a REQUEST FOR PROBLEM.
We would like to know what is bothering your company. So just send me an email (no cost to you) with all the details of your issue (NDN here – we won’t share your email with anyone). Please include in the subject line – RFP.
As we said during the event, we were going to get you the links and information we presented. Well, here it is on Slideshare.
We didn’t get to these things in the presentation but we built several items (very quickly – I might add because I just wanted you guys to see how easy this stuff is to put together) for our Apple Smushing Company including:
There’s a ton more. You saw all the logos…there are so many different technologies that it can be overwhelming to learn which ones are the best for your company. That’s where we come in. We can help you figure out your STORY (most important) and then your STRATEGY (almost but not quite as important). Then present your story in the easiest and most engaging way via 3D, animation, flash, html, print, radio and video. We can do quite a bit of stuff. We can also help with SEO, SEM, media planning, and strategic planning. Wow, even more stuff you could use.
Well, we hope you had fun the other day because we sure did and we look forward to seeing you at our future events. And feel free to pop by MediaSauce any time. It’s a fun place to hang out and share a coffee or some small talk. If you think we were crazy at the event, you should see where we work.
