How can the Motrin debacle actually benefit the brand?
Use the very thing that bit them. Social Media. Let me explain.
So they totally screw-ed up. Motrin ran this ad on their site and moms around the world were offended (check out this blog from Sarah Evans) and struck back. Motrin brand managers quickly pulled the ad campaign and threw up an apology on the front page of the website. Check out the offending ad below. more
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