Launching your company’s social media presence is a big step – both in terms of shifting to a more engaging and customer-centric marketing approach, and because of the resources you’ll need to dedicate to make it succeed.

As a strategist at MediaSauce, I’m often charged with helping clients launch their social media initiatives. I’ve found that the most challenging thing for most marketers isn’t learning how to use new tools. It’s knowing how to get digitally organized.

Time management, baby.

Now, I should clarify. These tips are for businesses. If you want to spend 5 hours checking out your old high school friends’ family photos, by all means, feel free. Your time, your dime! more

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