by James Burnes
The Obama Campaign’s use of digital and social media was the best executed integrated business initiative EVER implemented since the inception of the Internet. I truly believe it. Do you?
Last week MediaSauce hosted more than 100 business executives at our “Election 2008” seminar. As leader of the development and strategy teams for MediaSauce, I was passionate for us to lead this discussion!
I was joined by my colleague Colin Vaughan to present 12 key lessons that every business can apply to increase your digital footprint. I’m glad he could join me – not only is he a marketing strategist for MediaSauce, he was active in the Obama campaign and a Get Out of the Vote Team leader and fundraiser in Indiana.
The program was fast-paced and covered nearly 2.5 hours of lessons, questions and answers. We’ve created a 40 minute version to give you the key points. Please share this with your colleagues and network.
Goals drive success
In the first of four videos below, you’ll discover the background for the campaign’s goal, their 3 strategies and how their team made the difference. more
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EDITOR UPDATE: Watch “Video Lessons” from this presentation, including a video synopsis of the content presented at the December 4th program.
In 2008, digital and social media changed the way elections are won forever. The Obama campaign’s strategic use of the web to raise awareness, generate revenue and spread a strong message offers many compelling lessons for business executives to implement during these challenging economic times.
Location: IMCPL Central Library Auditorium
40 E St Clair St Indianapolis, IN 46204
When: December 4th
Registration-11:30 AM: Event-12:00 – 2:00 PM Includes light lunch. Tickets $29 in advance, $49 at the door. Buy tickets here.
“The Obama campaign showed how engaging and empowering voters online to become your ambassadors has a far stronger effect than traditional practices,” James Burnes, Vice President of Development and Strategy for MediaSauce, said. “We want to show executives around Indiana how the method of fundraising, voter involvement, and non-traditional online marketing offers direct business lessons and applications that can be implemented immediately.” During the seminar, attendees will learn how to:
Motivate inactive consumers plus attract customers of the competition.
Activate prospects to become customers and for your existing clients to buy even more.
EMPOWER LOYAL CUSTOMERS
Engage your customer base and inspire them to become brand evangelists.
What prompted the program? CEO Bryan Gray replied, “As the economy continues to shift and there is a level of uncertainty, programs like this are vital to those businesses that want to outwit, under-spend, and outmaneuver their competition.” The event will be results-focused, using specific case study examples that can help business executives apply to their business.
The session will be held at the new Clowes Auditorium at the IMCPL Central Library in Downtown Indianapolis. A limited number of tickets are available for $29 in advance (www.mediasauce.com) or $49 dollars at the door (if available). A light lunch is included with the cost of admission.
Download Press Release: “Mediasauce Announces Election 2008 Business Lessons Seminar“
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