Your customers are armed. Depending how you treat them, they’re either a serious threat or a significant asset to your business.

So why do I feel compelled to write this?  One reason: AirTran isn’t listening.  

How You Listen during the Interconnected Age
With 1 billion on the Internet and 3.3 billion with cell phones, your customers can use their voices to reach a global audience with a couple clicks of the buttons.  Here’s what you can do to make sure they’re saying great things about you: more

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