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Video Lessons: How Barack Obama Won Using Digital and Social Media

The Obama Campaign’s use of digital and social media was the best executed integrated business initiative EVER implemented since the inception of the Internet. I truly believe it. Do you?

Last week MediaSauce hosted more than 100 business executives at our “Election 2008” seminar. As leader of the development and strategy teams for MediaSauce, I was passionate for us to lead this discussion!

I was joined by my colleague Colin Vaughan to present 12 key lessons that every business can apply to increase your digital footprint. I’m glad he could join me – not only is he a marketing strategist for MediaSauce, he was active in the Obama campaign and a Get Out of the Vote Team leader and fundraiser in Indiana.

The program was fast-paced and covered nearly 2.5 hours of lessons, questions and answers. We’ve created a 40 minute version to give you the key points. Please share this with your colleagues and network.

Goals drive success

In the first of four videos below, you’ll discover the background for the campaign’s goal, their 3 strategies and how their team made the difference. more

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