by mediasauce
INDIANAPOLIS (Feb. 19, 2009) – The Indiana Economic Development Corporation’s Small Business Development Centers (ISBDC) have partnered with Carmel, IN-based MediaSauce, a national leader in online strategies and audience-driven web development, to educate Indiana entrepreneurs on tapping into new-media resources to help grow their businesses.
The ISBDC and MediaSauce will present a four workshop series titled, Strategies for Business In the Digital Age. Each workshop will deal with a focused subject including topics such as business internet strategies, using digital and social networking to drive sales, engaging and empowering customers, and case studies of businesses that have used new-media to achieve unprecedented and exponential growth.
(See all of the event dates here and buy tickets for an event in your area.)
In March, the ISBDC’s Strategies for Business In the Digital Age series will begin, with one session offered each quarter in the following communities: Bloomington, Evansville, Fort Wayne, Hammond/Valparaiso, Muncie, South Bend, and Terre Haute. For more information, specific dates, ticket availability, and locations in each area, visit www.isbdc.org or www.businessinthedigitalage.com.
About the ISBDC
The Indiana Small Business Development Center Network is an Indiana Economic Development Corporation program funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Through ten regional centers, the ISBDC provides free and low-cost business advising and assistance to small businesses at any stage of development. For more information about the ISBDC, visit www.isbdc.org.
About MediaSauce
MediaSauce is an Indiana based company and a national leader in Internet strategy and audience-driven web development. MediaSauce helps companies build lasting connections that will drive business in this Interconnected Age. MediaSauce’s proprietary Digital Blueprint methodology identifies organizations greatest opportunities and builds a strategic framework to transform businesses using digital and social media. Learn more at www.mediasauce.com.
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Media Contacts:
Jeff Heinzmann – State Director, ISBDC – 317.234.2086 or jheinzmann@isbdc.org
James Burnes – VP of Development and Strategy, MediaSauce – 317.512.3612 or james.burnes@mediasauce.com
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Tags: Indiana, ISBDC, Sales, seminars, strategy, training, web 2.0
Categories: Press Release
1 Comment »
by Scott Henderson
Basketball is more than a passion in the state of Indiana. At every level, people view the roundball as an important part of the state’s heritage.
For those of you not tuned into the NBA, the Indiana Pacers have made a significant commitment this year to reestablishing themselves as an important part of the community in Indianapolis. As a formerly casual NBA observer, I am beginning to experience early stage fanaticism. more
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Tags: banner ads, community, Indiana, MediaSauce, Pacers, promotional site
Categories: Sales & Marketing
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by mediasauce
EDITOR UPDATE: Watch “Video Lessons” from this presentation, including a video synopsis of the content presented at the December 4th program.
In 2008, digital and social media changed the way elections are won forever. The Obama campaign’s strategic use of the web to raise awareness, generate revenue and spread a strong message offers many compelling lessons for business executives to implement during these challenging economic times.
Location: IMCPL Central Library Auditorium
40 E St Clair St Indianapolis, IN 46204
When: December 4th
Registration-11:30 AM: Event-12:00 – 2:00 PM Includes light lunch. Tickets $29 in advance, $49 at the door. Buy tickets here.
“The Obama campaign showed how engaging and empowering voters online to become your ambassadors has a far stronger effect than traditional practices,” James Burnes, Vice President of Development and Strategy for MediaSauce, said. “We want to show executives around Indiana how the method of fundraising, voter involvement, and non-traditional online marketing offers direct business lessons and applications that can be implemented immediately.” During the seminar, attendees will learn how to:
CAPTURE MARKETSHARE
Motivate inactive consumers plus attract customers of the competition.
INCREASE REVENUE
Activate prospects to become customers and for your existing clients to buy even more.
EMPOWER LOYAL CUSTOMERS
Engage your customer base and inspire them to become brand evangelists.
What prompted the program? CEO Bryan Gray replied, “As the economy continues to shift and there is a level of uncertainty, programs like this are vital to those businesses that want to outwit, under-spend, and outmaneuver their competition.” The event will be results-focused, using specific case study examples that can help business executives apply to their business.
The session will be held at the new Clowes Auditorium at the IMCPL Central Library in Downtown Indianapolis. A limited number of tickets are available for $29 in advance (www.mediasauce.com) or $49 dollars at the door (if available). A light lunch is included with the cost of admission.

Download Press Release: “Mediasauce Announces Election 2008 Business Lessons Seminar“
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Tags: attraction, digital media, election, engagement, Event, Indiana, Internet, MediaSauce, Obama, results, seminar, social media, strategy
Categories: Events
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by Mitch Maxson
This past weekend, I was fortunate enough to speak to a group of the most enthusiastic members of Indiana’s blogging community at Blog Indiana 2008 at IUPUI’s amazing new Campus Center. My topic was “Between the Posts” (which I admittedly have plenty of experience with) and it centered on using social media to connect people around your ideas, thoughts, posts, and so on.
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Tags: blogging, cause, gary vaynerchuk, Indiana, iupui, mara triangle, maxson, MediaSauce, mitchmaxson, new media, social media, transparency
Categories: Resources, Various Musings
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