Setting up Google Analytics

1. You have to have a gmail account. BTW, I love gmail. I switch off Microsoft Outlook in Jan and I won’t be going back. It’s like when I switched from skiing to snowboard. With the flexibility and ease of Gmail, there’s just no going back. And you should also have a Google profile. They are easy to set up and you can link to your websites and other profiles on the web. Check out mine at Don Schindler Google Profile.

I would also recommend that you set up a gmail for your business. I use this gmail account for lots of different pieces like Adwords, Adsense, Analytics, Checkout, etc…because then you don’t have to worry about mixing personal and business accounts.

2. Go to Google Analytics.

Go to Google Analytics

3. Do the whole “Sign Up now” thing.

Google Analytics Sign Up Page

4. Then put in your root website like http://www.yoursite.com/ and your time zone.

Put in the URL of your website

5. Fill out your personal info and select your country.

Put in your Personal Info

6. Agree to their Terms of Service.

7. Then fill out the rest and Google will give you a code. It will look something like this.

<script type=”text/javascript”>
var gaJsHost = ((”https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);
document.write(unescape(”%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));
</script>
<script type=”text/javascript”>
try {
var pageTracker = _gat._getTracker(”UA-7611885-1″);
pageTracker._trackPageview();
} catch(err) {}</script>

Google will give you the code.

8. Then you take this code and put it on every page of your site. This can be done through a footer file or part of your template (as long as it is not inside a frame). Or you will have to put it in manually on every page.

9. Once you’ve put the code in and uploaded the file or all the changed pages onto the site, then click “Continue”

10. Status should change if you’ve set up the code properly. This one doesn’t because I don’t own www.yoursite.com. If yours doesn’t change, then click Edit and then click Check Status on the top right of the page. This will allow you to ping Google and check the status of the page.

Google Analytics Report Page

If you still have problems here, go out to your website and click on “View” in your browser, then select Page Source. Do a search for “google-analytics”. If it doesn’t show up, then you don’t have Analytics on the page and you need to check your code.

That’s basically it. Once it says, your status is OK then you should start seeing visitors. Here’s a look at the dashboard of my friend’s site.

Google Analytics Dashboard Top

Well, discuss how to read Google Analytics next time.

(I’ll share more details about this important business book and our partnership following a case-study account of how social media gets the credit for this business opportunity.)

Every week I spend 45-60 minutes perusing the hundreds of discussion forums on LinkedIN to identify if there are any interesting job recruits or business development opportunities that MediaSauce might like to pursue.

Those minutes, spread across the business day, are my version of mental smoke breaks. I don’t find a lead or opportunity every time, but I’m addicted because of the fix I get when there is something that drives a new opportunity.

On January 5th I spotted a question from Lon Safko asking for “…the right partner who can help me develop the web site around my new book, “The Social Media Bible” published by John Wiley & Sons.”

This caught my eye, as John Wiley & Sons is a respectable publisher, best known for their “For Dummies” series.

However, I didn’t know anything about Lon, the co-author, but the power of LinkedIN and his profile and a perusal of his personal web site showed me Lon was a serious thought leader and successful businessman in his own right. Pursuing this would definitely be worth the effort.

A quick, personal email to Lon set up a fantastic phone conversation a day later and after two weeks of candid email correspondence, spirited phone calls and some social media chatter and I was on a plane to Phoenix to talk details.

The meeting with Lon and his colleague and business partner Steven Groves was a meeting of like-minds. I was particularly impressed with their desire for partnership and to focus on what they want the future to be for “The Social Media Bible” and it’s online presence.

Another meeting and conversations pursued in the following days. Less than a week later and the official announcement is being made!

What the partnership entails

As part of the partnership, MediaSauce will collaborate with Lon and Steven to architect a Digital Blueprint to promote the book successfully online and to maximize the integrate the web with the scheduled John Wiley & Sons book tour.

MediaSauce will also design, develop and build the new online presence of TheSocialMediaBible.com to become the most comprehensive source of tactics, tools and strategies for using social media for C and V-level executives.

MediaSauce is providing some technical edits and commentary to the final stages of the book at this time. We’re contributing a few resources and tools for the site and the book to maximize it’s effectiveness for an executive audience.

Listen to a pod cast interview of MediaSauce’s David Cain and James Burnes

On Saturday, January 24th David and James were interviewed by Lon for a podcast. This was one of a series of pod casts recording during the production of the book. Other notable interviews that you can listen to on the site include those by Matt Mullenweg – Co-Founder Of WordPress, Pete Cashmore – CEO of Mashable, Kevin Marks, Technology Advocate, Google – OpenSocial, Biz Stone – Cofounder of Twitter and so many more. See the complete list here.

More details to come

We’ll continue to share significant updates on the progress of this important industry project and let you know the inside scoop on ordering the book when it is released on April 21, 2009.

We’re exceptionally pleased to be on this project. It’s a huge honor within the industry to be recognized for the transformational work and culture we’ve been building since our founding in 2002.

Lesson learned, an action plan for you!

As I mentioned during “Sales 2.0″ seminar a few weeks ago. Succeeding in the Interconnected Age is about more than just having profiles on social networks. If you take the time to exploit the opportunities within these platforms and take an active role, you can generate new business opportunities!

So, here’s my quick action plan for you:

1. Get your profile on LinkedIN and Facebook up to date.
2. Schedule 15 minutes twice a week to dive deep into these two platforms to identify connections, build relationships and communicate with your network
3. Get on Twitter and create an account. Locate key people in your industry (including competitors) and follow them.
4. Schedule 15 minutes once per week on your calendar to search for key industry words, competitors, etc. on Twitter!

If you do these four steps I promise you’ll see a return if you committ to going deep and being dedicated!

So why do I feel compelled to write this?  One reason: AirTran isn’t listening.  

How You Listen during the Interconnected Age
With 1 billion on the Internet and 3.3 billion with cell phones, your customers can use their voices to reach a global audience with a couple clicks of the buttons.  Here’s what you can do to make sure they’re saying great things about you:

1. Start by providing great service & products
2. Set up Google alerts for your company’s name and anything related to it
3. Set up Twitter searches and Twitter alerts to find out what people say
4. Reach out to those who feel wronged and listen with empathy
5. Reach out to those who sing your praises and say thank you

How AirTran Failed Me
As I was flying from Boston to Indianapolis via Atlanta, the person who checked me in at Boston Logan International had to place me on a later connection flight out of Atlanta due to expected delays. When I asked what would happen if we made it on time, I was told that the gate agent would certainly let me on the original connection flight.

AirTran Loses

When we arrived in Atlanta, the captain had made up significant time and we were just a few gates away.  Three of us ran to make the flight.  Since the next flight out was 5 hours later, we obviously wanted to catch the flight we had booked and paid for.  The man with his original ticket made the flight, while a woman and I were denied because we carried adjusted tickets.

Unfortunately, the gate agent decided it was too much work for her.  Despite having the authority to reissue our tickets, she feigned powerlessness and insisted we had to walk two gates down to have the customer service desk issue us new tickets. By the time we walked the 200 ft, our AirTran customer service rep, Barbara H., said she couldn’t help us because the gate agent had closed the flight already.

Listening Makes All the Difference  
At this moment, customer service reps can turn the tide by one simple step: listening with empathy.

AirTran failed at this crucial moment, because Barbara H. failed.  She kept justifying why we weren’t allowed on the flight instead of saying something like, “Wow, we made a mistake and I can understand why you’re upset.” After getting no where, my fellow traveler and I accepted our fate and began to leave.

Then It Got Weird  
Barbara H. refused to give the woman’s ticket back. Instead, she kept them on her side of the counter and said the woman had to take them. It was physically impossible given the height of the counter and the distance Barbara Howard’s work space was from us. I insisted that she hand them over and she refused claiming that my fellow traveller had been combative. My fellow traveler and I just stared in disbelief. 

When it was clear we weren’t leaving, she called down to her male colleague from the other end of the counter and had him walk over to her station to physically give the tickets back. We were aghast. Barbara H. was supposed to be our advocate and now she was our source of frustration.

What Did I Do About It?
I first thought about calling AirTran’s toll free number, but decided it was too much effort with too little potential reward.  Who wants to wait on hold in a noisy airport to be told that there’s nothing that can be done? Instead, I sat down and typed my frustrations into Twitter.

I had a lot to say and only 140 characters per post. You can read them: here, here, here, here, here, and here.

In a just a few key strokes, my words reached 200 people thru Twitter and about 100 more thru Facebook, since my Twitter feed goes directly into my Facebook account.  Plus, everyone who reads this blog.  

Truth be told, I would have done the same thing if Barbara H. had handled the situation well.  I like to praise people for their good work more than I enjoy complaining about poor work.  (See my Tweet about Megan’s service at Maggiano’s). Unfortunately for AirTran, they gave me only bad things to say about them.

Even worse, AirTran isn’t listening to me on the Internet either. How has AirTran responded? They haven’t. It’s been deafening silence.

And, I’m Not Alone!
Just Google “AirTran Hate”.  Here’ what I found:
Joshua Klane isn’t happy.  Charles Trippy is cussing about it. OhMyTrill is not thrilled.  

What AirTran Can Do About It
First, they can improve their in-person customer experience. Second, they need to get on the Internet and listen to the conversations.  Third, they need to give me and my fellow travelers reasons to say good things about them.

Check it out, use it and then come back and we’ll go through all the cool stuff that is in it.

There’s also another free tool for ranking your website.

Being found on the net is getting harder and harder – you need to have this SEO stuff down.

You knew that was coming, didn’t you? But there are ways to push the complaint farther away from your site and out of your search results.

The first thing I would do. Go after that customer, face to face, and see if you can correct what happened. Now some people would say that there are people who are never going to be happy, no matter what you do.

I would disagree and say, “You really don’t know that until you are face-to-face with that person.”

Too many times I’ve seen emails and comments start flaming because when it comes to digital communication it is easy to forget there is another human being on the other end of that discussion. It’s almost like we are flipping mad at our computer and just letting them have it. But once they are in person or on the phone, the anger settles and people can talk in the right TONE to one another.

The other thing to do is to go to those sites that have your complaint and explain your side of things. Tell them how you’ve tried to work this situation out.

But if you can’t fix it, you can out-content them on search results.

If you have only one website on the internet (your singular web presense) on the internet, this is going to be very hard. Because you essentially have only one link or two links that will come up when there is a search for your company.

But if you have multiple web presences…say a YouTube Channel, a Flickr account, a Twitter account, an outside blog or multiple blogs, a facebook page, a myspace page, then you have a chance.

Now what I would do is start pushing lots and lots of content out on the web through these different channels – and there are a heck of a lot of more of them than I mentioned.

Also, don’t do it all at once. Space it out. Get stuff up there at least once a week.

Other things you can do is change your static site frequently. I don’t care if it costs you money because you built a site without a CMS. By not changing your content, it just sits there and Google has no reason to re-index your site.

Get involved in other people’s conversations on their sites. If you are scared of the internet, then talk to someone who understands it and can help you.

The bottom line is get more active on the internet and you can drive them down on the search results.

This is also not a great idea in theory – I’ve done this before with companies. It does work. But make sure you understand this. The same rules that apply to you, also apply to the consumer and that’s why when you step it up – they can as well. So it’s better to just work it out together and not go through this mess.

Good luck. And if anyone else has some ideas on how to do it, let me know. I would love to hear them.

In fact, they are so upset that they started a website or blog up and are actively denouncing your company. You went out and did a Google search and they are popping up on the same page as your website.

There’s your company and then right below it, bam. It’s that customer…the one that is really, really mad.

Well, how do you fix it so this guy isn’t second on the list behind your good name?

Unfortunately, most of the business people I talk to think that the customer is in the wrong. That it isn’t their fault and that they did the right thing. But it isn’t really about right or wrong when it comes to the damage a customer can cause to your online presence.

It’s about turning that customer into someone who loves you no matter the initial cost.

That’s crazy talk. No, not for a small business or even a large one.

I believe all you have is customer service. Today almost anyone can do what you do for your customers. The biggest difference between you and your competitors is how you treat them before, during and after they do business with you.

Everyone knows it’s 5x, 7x, 10x more expensive to get a new customer than it is to keep an old one.

And you believe that then you’ll do what it is to keep that customer happy no matter how insane you may think they are. But believe me, they aren’t insane in their own head. Make it right.

I’ll give you two examples that happened to me this weekend. One was at a sushi restaurant. I won’t mention the name because I didn’t feel that slighted but my wife sure did.

We had never been there before and had a coupon from a mailer. We walk in and there was no hostess. We waited and waited and waited. At least three or four minutes.

A large crowd of five or six came in behind us. They passed us, went to the bar. The hostess then came out from around the bar, greeted those people then came up to the hostess stand, grabbed some menus, gave us an apologizing look and said, “I’ll be right with you.”

She sat those people and then came back to us.

She greeted us. My wife said, “Did you know those people? Do they own the restaurant?”

The young girl said no. My wife said, “We were here before them. Why did they get seated before us?”

She didn’t have an answer. My wife likes things to be fair. This tainted the entire experience. We left and the people behind us who had just walked in left as well. So the very young hostess (who is your first impression for a new restaurant) just cost the owner $100 from us and probably $200 from the four top behind us.

Plus we’ll never go back. You only get one chance with my wife.

The next place we went to was brand new. A burger place with brew. I was excited. We walked in to a mop bucket unattended next to the front door. Yeah, we didn’t even look at the menu.

Two small businesses. Lost revenue. And we’ll never go back. And my wife who is at WOM machine will be very happy to pass her complaints along any time anyone mentions those two new restaurants.

So the fact that you have a customer that is unhappy and willing to talk about it online is both a very good thing and a very dangerous thing. Good because at least they are talking in an environment where you could deal with it. Like those restaurants will probably never know that my wife is hurting their business.

But onine is more dangerous than you can imagine because there are plenty places to talk (social media) outside of your site – especially if your site doesn’t even allow for that type of interaction. You know because you don’t want people talking bad about you on your site.

Here’s what one of our creative directors said about people talking negatively on your company’s site. Leigh Marino (awesome smart creative) likened those upset customers to her new puppy. This puppy liked to dig. Every time they were outside in the yard, the puppy tore up her flowers and her garden. After a couple of times at this, Leigh decided to make a space in the yard for the puppy to go to town on. A spot to rip her yard to shreds. Now the puppy was happy because he was going to rip something to shreds anyway and Leigh was happy because it wasn’t her flowers.

The idea behind this is that you are not going to make every customer completely happy. But when they do have a complaint, let them come to you and tell you about it. Let it be on your website for others to see. Then do what you can to contact this customer and make them happy. When you finally do, they will retract or if they don’t, you can let others see how you responded to the complaint and how you made amends.

But if you don’t do anything and you let that person have a voice out there on the internet without any response, the damage can be desvastating to a business.

Consumers are starting to understand this more and more. They know that their opinion of you counts more than just who they can reach in their small network of face to face friends. They can reach every single one of your customers searching for you on the net if they are smart enough about it.

Here’s some places they can do it.

• http://www.ripoffreport.com/
• http://consumerist.com/
• http://www.complaints.com/
• http://www.pissedconsumer.com/
• http://www.thesqueakywheel.com/

If it were me, I would start a free blog on blogger or wordpress to talk about what happened. I would use a URL that had their name in it. I would use the company’s name over and over to make sure the keywords were there. I would link my blog to all the sites above and anything else I could find. I would contact the local media and pitch my story to them. This stuff would probably take me a week but I’ll bet you I’d be showing up really close to their direct searches in Google. Heck, I might even buy a few adwords to make sure I did.

Sending me a cease and desist or taking me to court would be the wrong thing to do here. That would cause me to flame even louder on the net. Then my fellow bloggers would get wind of “the man” coming down on someone who is just trying to right a wrong. Then it would spread like wild fire.

Hopefully, you are seeing my point about how effective this type of consumer complaint can be and how you should be prepared to deal with it. I’m going to say it again. Make it right. And make sure everyone they talked to knows you made it right.

Next time, I’m going to write about how you can get that consumer complaint website off certain search results for your company. It takes some time and some effort but you can do it.

Don Schindler It is my pleasure to inform you that you are being considered for inclusion into the 2008-2009 Princeton Premier Business Leaders and Professionals Honors Edition section of the registry. The 2008-2009 edition of the registry will include biographies of the world’s most accomplished individuals. Recognition of this kind is an honor shared by thousands of executives and professionals throughout the world each year. Inclusion is considered by many as the single highest mark of achievement. You may access our application form using the following link: http://princetonpremierbios.addr2.com/url/416876/2fa84429/ Upon final confirmation, you will be listed among other accomplished individuals in the Princeton Premier Registry. For accuracy and publication deadlines, please complete your application form and return it to us within five business days. There is no cost to be included in the registry. If you’ve already received this email from us, there is no need to respond again. This email serves as our final invitation to potential members who have not yet responded. On behalf of the Executive Publisher, we wish you continued success. Sincerely, Jason Harris Managing Director Princeton Premier

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I’ve been on the net working professionally for almost ten years now so this just screams BS. But you never know, so I spent a couple of minutes just to make sure.

Google search…ouch. The first entry isn’t even them. It’s a Yahoo Answers questioning who they are. But the answer isn’t that good so I go back to Google and check out the other links.

The official site is the second link. You never, ever want that to happen. I go to the site. It’s not that professional and looks like a scam.

Then I go back to Google and start checking out the blog entries. There are plenty of them and finally I get to one where they actually dive deep into the site and find out it costs $100 to join and you don’t get the money back if you are unsatisfied with the results. I really appreciate the time I saved by reading instead of filling in the blanks.

Now, this example is easy to show how consumers like myself can find out what is legitimate online pretty easily.

But what if this happened to your small company? What if an upset customer blogged about you and their entry was showing up before yours in a Google search? It’s like your worst customer sitting outside your doorstep telling everyone that you suck and they should not do business with you.

That’s the number one thing I hear about social media and opening your company up to it? What if a customer complains? What if they write bad things about me on the site?

Well, next blog I’ll explain why I see it as a good thing and how to try and drive a bad entry off a Google search.

Once, in first grade, my teacher – can’t remember the nun’s name – put my entire desk in a box and sent me along with the box to the principal’s office. Then he called my parents in so we could talk about how messy my desk was.

Obviously, the teacher’s plan to shame me into cleaning my desk did not pay off because as I look around right now – I still sit amongst chaos.

Magazines and books that I want to read but haven’t gotten to. But I don’t want to shelve them because then I might forgot them. A calendar and dead lava lamp, tons of papers (not stacked but haphazardly thrown around), my “You’ve been bad jar” for myself and co-workers (it’s usually full of treats but is empty right now – I guess a lot of people have been bad), Chex mix, CDs, pens, pictures of the family, a box of client marketing collateral…any normal person would probably start cleaning it right away but not me.

My mother-in-law says her boss is the same way – that she’s never met anyone cluttered. She doesn’t know how he gets anything done.

I defended him by saying, “That’s how I work. I’ll clean it up and then it’ll be a mess again in a few hours so why bother. I know where mostly everything is. It just looks awful to you.”

In some ways, the web is just like this. There’s not much organization. You have to search for what you want and hope that Google or the other search engines find what you want. If not, you start the search over adding different terms to your search.

It can be frustrating when you can’t find what you are looking for but it can also be exciting when you find something that you never knew was there. And when you find it, you often share it with someone. Because what’s the use of finding something cool if no one knows you’ve found it.

This is another reason for why you should have a siteless web presence. The web isn’t organized. Heirarchies have been replaced. If all you have is one website, you are one against millions and millions of other sites.

You need to be in a lot of places all at once so when someone is doing a search, they may come across you. Maybe it’s not your main site but it can always redirect there.

And, when they do come across you, you have to be interesting enough that they might want to share you with a friend. Because it’s easy to share with friends on the web (del.icio.us, stumble upon, digg – there are lots of social bookmarking sites.)

In fact, you should put this on your site. It’s from Add this! It’s easy and free and can’t hurt unless your website is painful to use and ugly – then you might get some unexpected traffic from people making fun of you and your company.

Funny story about that. I was once sitting in a meeting when a client brought up the fact that their website actually cost them business. The prospect had pointed out that if they were such a wonderful technology software company then why did their website look like a grade school student had put it together. Ouch.

If you have problems like this, then come see us at Mediasauce.com. We’ll help you out.

Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you’ll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant content about you on the home page.

Now I’m not saying you need to talk about yourself a lot – just the right keywords. And I’m never into talking about myself too much – you should be talking to your customers, telling your story, and explaining your unique benefits.

Maybe tomorrow I’ll post a blog on what kind of tags you should be using and how they work on a website. Anybody interested in that?

Anyway, back to siteless web presence, after your Google search on your website, other sites pop up. Are they your competitors or just useless information that Google pulls out of the web universe?

You should dominate that page, right? You don’t want a competitor sitting right below you or above you if they know what they are doing with search and you don’t.

You can with a siteless web presence. If you take your content and put it out on other websites that are consistently searched by Google then soon you will begin to dominate Google searches. Now this doesn’t work for all searches but when it comes to a search for you, you should be there.

Here’s what I’ve done for my company, MediaSauce. Now this isn’t guaranteed. It’s a work in progress all the time because Google is constantly updating its algorithm and indexing more and more sites.

Search for MediaSauce through Google.

We come up right away. Then there are links to some blogs where people mentioned us and then there’s a software company that sells a product named MediaSauce (they used to dominate our page but I’m trying to work them down off the front page) then there are our blogs and our Flickr account.

Now how is it that just a few mentions in an outside blog can drive a link in the middle of my search page. Well, it’s all about Google believing that the content is relevant to MediaSauce. Which it is. And I’m going to give the blogger, Jenny Lu, some Google love by pinging her back with this blog.

But our siteless presence that I can control deals more with putting our content on outside sites, putting the right information in about our company and tagging it appropriately so Google can see it and index it.

Now as far as I know there isn’t a set of steps you can do that will automatically work. It’s more trial and error and if anyone knows a set of steps, please fill me in. But what I’ve found that works is making sure you are constantly updating your external sites as much as you update your own website. By adding more and more relevant content.

Here’s what ad agency, Modernista, did. They took it to an extreme but I think it’s very powerful. Having a site like this is not for everyone and I am in no way saying you shouldn’t have a website.

I’m saying you need to also have a siteless web presence which means letting people take your stuff and put it wherever they feel like it on the web.

Take for example, you sell something in retail – maybe shoes. You have your little store in Broadripple and you are just getting into online selling. Some of your customers that are farther away are starting to buy online and you are promoting it as best you can.

What I would do to give myself a siteless web presence…I would take photos of all the shoes and put them up on Flickr or Photobucket or Smugmug with links back to my website for purchase.

I would take videos of models (my employees with good feet) walking around in my beautiful shoes. I would put them on many video sites using heyspread.com or just doing the standard youtube.com.

I would make a widget using Slide pulling from Flickr and then put that on my blog about shoes (you need a blog, just get over it and do it where I talk about shoes).

I would also allow people to take the slide widget off my website if they want so they can put it on their facebook or myspace profile or wherever they want.

I would get a cool technology company to build me a retail selling widget based on my store so if someone wanted to take my retail store and put it on their site, they could. I would take this widget and put it on my profile pages.

Then I would visit other people’s shoe blogs and talk (positively – no need to flame anyone here) about their shoes and leave behind my link or small slide widget on their forum or blog. I wouldn’t promote my own shoes but I would join the conversations and let people follow the links if they wanted.

Then I would be very careful to watch my conversions in my online presence. Is stuff working or is it not? I would watch my analytics to see if people were using the widgets or visiting the site. Then adjust.

And I would search myself on Google and make sure I was easy to find and I dominated my page…I would work on getting into other searches like basic shoe searches for the brand names I carry, etc… but that’s a blog for another time.

I feel like this blog isn’t finished. There’s so much more I would do but these are some of the basics. Siteless web presence is getting your name out on other sites instead of just trying to get them to come to you. Go where the people are.

What do you think?

But first things first. Your website should be a living breathing thing on the web. If you don’t know how to update your site – or if you need your web guy to do it then you need a new website. One with a CMS (content management system) behind it. Updates should be frequent and relevant – so you can get some Google love.

BTW, this doesn’t have to be expensive – it can be almost free if you don’t mind taking some time to piecemeal things together on the web like making a Wordpress blog into a full blown site and adding interesting information widgets like Google calendars/maps and cool stuff from Widget Box. There’s a lot more out there – these are just examples.

But looking at your website and saying this is the end-all be-all of my existent on the web is a mistake especially if you are making good content and treating your website like the media property it should be. You should be and can be everywhere at once.

(By media property, I mean you are treating it like a TV/news channel where you are throwing out good entertaining education on your products – and don’t ask me what these things are – you know what they are, you are a consumer. You’ve seen other websites product videos or blogs or forums or whatever and thought “Hey, that’s pretty cool.” That’s what I’m talking about.)

I kinda rambling today with all these tangents but I swear I will get back to my topic. Look here it is.

Siteless web presence means that you are putting your web information out in multiple locations on the web and making sure that people can take your information with them – if they want. One example would be that if you make a video – it should go on your site but it also should be out in all the places where people watch videos like YouTube and Revver and everywhere. You can even do it all at once with HeySpread.com.

Another thing – Don’t ask me why they would take it. I don’t read minds. But I will tell that they do take it for whatever reason. They take it and mash it up on their website or they use your product video in a blog they are writing.

So how do you get a siteless web presence?

I’ll save that for later this week.