When I first started this series on Internet Marketing 101, I told you how to set up Google Analytics on your site. Now let’s see what Google Analytics can really tell you about your site?

Google Analytics Dashboard

I don’t have a whole month’s worth of data on my friend’s site, www.veinskincareinstitute.com, but I do have enough to teach you guys how to read the data and what I would consider important.

Let’s log into our account and see what the site is up to.

First, we see the Dashboard.

Here we can find several things quickly. We see our mountain range of user activity. Looks like on average we get about 30 users a day visiting the site with 579 Visits.

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While I’m waiting for the answers from my friend, I hooked up Google Analytics to their site.

Setting up Google Analytics

1. You have to have a gmail account. BTW, I love gmail. I switch off Microsoft Outlook in Jan and I won’t be going back. It’s like when I switched from skiing to snowboard. With the flexibility and ease of Gmail, there’s just no going back. And you should also have a Google profile. They are easy to set up and you can link to your websites and other profiles on the web. Check out mine at Don Schindler Google Profile.

I would also recommend that you set up a gmail for your business. I use this gmail account for lots of different pieces like Adwords, Adsense, Analytics, Checkout, etc…because then you don’t have to worry about mixing personal and business accounts. more

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