Posts Tagged ‘Event’

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How has social media changed the internet and how can it help my business?

I recently spoke at Indiana Construction Roundtable and SMPS – Society for Marketing Professionals first joint seminar on “Social Media are Internet tools used for sharing and discussing information. Sites such as Facebook and Twitter help connect like-minded people, companies, and associations.”  They did a fairly quick interview with me that I would like to share with you.

I used a lot of my recent ISBDC conference information and you can check all those facts over here – stuff like Facebook being up 700% and how communication has risen 18% in overall time online.  Those are big numbers. more

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Using Social Media To Drive The New Ford Fusion Hybrid – Lessons on PR

Ford is changing cars and PR

Ford is changing cars and PR

So I got this email last week.

Hi, Don

On Wednesday, May 13, Ford will be stopping in Indianapolis to host a 2010 Ford Fusion Hybrid “open house” starting at 10 a.m. at The Westin Indianapolis, Capital One Room, 50 South Capital Avenue. It’s part of a 2010 Ford Fusion Hybrid cross-country tour – 33 cities over 60 days.

The all-new 2010 Ford Fusion Hybrid is getting a lot of buzz lately. In recent news, the 2010 Ford Fusion Hybrid achieved an astounding 1,445.7 miles on a single tank of gas driving a total of 69 hours. It is the precursor to Ford’s planned line of plug-in hybrid vehicles, which Ford plans to place on the market in 2012.

Speaking at the open house will be Lisa Drake, chief engineer, Ford Sustainable Mobility Technology, to talk about and demonstrate the 2010 Ford Fusion Hybrid including Ford’s state-of-the-art SmartGauge technology. During the presentation Lisa will discuss Ford’s goals to have best-in-class MPG ratings for all vehicles in the Ford lineup as well as new Ford technologies like EcoBoost, which will be available in half a million Ford, Lincoln, and Mercury vehicles over the next five years. She will also touch on the importance of sustainability and working jointly with environmental stakeholders.

Following the presentation, you will then have the opportunity to take the new 2010 Ford Fusion Hybrid for a test drive.

I really hope you can come out and join us. Please let me know, I would love to have your feedback!



I thought “Wow, this is pretty cool.” I wonder what I’m doing on Wednesday. Crap, I have too much work to do but maybe I can find some time to go.

But here’s the interesting part. I don’t know Janine – we’ve never spoken before. She found me – like many others in cities across the nation – by researching my blog and Twitter feeds. more

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Sales 2.0: Is Your Sales Team Prepared for The Digital Age?

Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.

(Editors note: See a summary of this presentation on the MediaSauce blog by James Burnes)

It is time to act. It is time to empower your sales force for the digital age.

Join MediaSauce for a fast-paced seminar to learn how to transform your sales force and empower them to succeed using digital and social media. (Buy tickets now) more

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Election 2008 Business Lessons: How Obama Won Using Digital and Social Media

EDITOR UPDATE: Watch “Video Lessons” from this presentation, including a video synopsis of the content presented at the December 4th program.
In 2008, digital and social media changed the way elections are won forever. The Obama campaign’s strategic use of the web to raise awareness, generate revenue and spread a strong message offers many compelling lessons for business executives to implement during these challenging economic times.
MediaSauce, Indiana’s leading interactive strategy and web development agency, is hosting “Election 2008 Business Lessons: How Obama Won Using Digital and Social Media” for business executives around Indiana to come hear how a strong strategic plan can impact your business in an Interconnected Age.

Location: IMCPL Central Library Auditorium
40 E St Clair St Indianapolis, IN 46204

When: December 4th
Registration-11:30 AM: Event-12:00 – 2:00 PM Includes light lunch. Tickets $29 in advance, $49 at the door.
Buy tickets here.

“The Obama campaign showed how engaging and empowering voters online to become your ambassadors has a far stronger effect than traditional practices,” James Burnes, Vice President of Development and Strategy for MediaSauce, said. “We want to show executives around Indiana how the method of fundraising, voter involvement, and non-traditional online marketing offers direct business lessons and applications that can be implemented immediately.” During the seminar, attendees will learn how to:

Motivate inactive consumers plus attract customers of the competition.

Activate prospects to become customers and for your existing clients to buy even more.

Engage your customer base and inspire them to become brand evangelists.

What prompted the program? CEO Bryan Gray replied, “As the economy continues to shift and there is a level of uncertainty, programs like this are vital to those businesses that want to outwit, under-spend, and outmaneuver their competition.” The event will be results-focused, using specific case study examples that can help business executives apply to their business.

The session will be held at the new Clowes Auditorium at the IMCPL Central Library in Downtown Indianapolis. A limited number of tickets are available for $29 in advance ( or $49 dollars at the door (if available). A light lunch is included with the cost of admission.

Download Press Release: “Mediasauce Announces Election 2008 Business Lessons Seminar

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Social Media Mania – Follow Up

Wow!!!!! Thanks to all for making our Social Media Mania event such a huge success. We had a packed house and even had to run out and get some extra chairs.

Mitch and I feel bad that we didn’t get to the end of the presentation but we were so pleased with the amount of questions and the excitement and passion you guys brought to the event.

You guys remember one lucky apple winner gets to spend a couple of hours with me on their problems. Just me and your team in a room figuring out what to do. It’ll be fun – and it’ll be FREE!

But in case you didn’t win, we have another thing that may help you. It’s called an RFP. Nope, it’s not what you think it is. It’s a REQUEST FOR PROBLEM.

We would like to know what is bothering your company. So just send me an email (no cost to you) with all the details of your issue (NDN here – we won’t share your email with anyone). Please include in the subject line – RFP.

As we said during the event, we were going to get you the links and information we presented. Well, here it is on Slideshare.

Social Media Mania – MediaSauce Powerpoint

We didn’t get to these things in the presentation but we built several items (very quickly – I might add because I just wanted you guys to see how easy this stuff is to put together) for our Apple Smushing Company including:

Then there were a ton of links that we talked about during the presentation.For Analytics:

For Blogging and Mircoblogging:

For Photos:

For Videos:

For Social Communities:

For Social Communities you can build:

For Wikis:

There’s a ton more. You saw all the logos…there are so many different technologies that it can be overwhelming to learn which ones are the best for your company. That’s where we come in. We can help you figure out your STORY (most important) and then your STRATEGY (almost but not quite as important). Then present your story in the easiest and most engaging way via 3D, animation, flash, html, print, radio and video. We can do quite a bit of stuff. We can also help with SEO, SEM, media planning, and strategic planning. Wow, even more stuff you could use.

Well, we hope you had fun the other day because we sure did and we look forward to seeing you at our future events. And feel free to pop by MediaSauce any time. It’s a fun place to hang out and share a coffee or some small talk. If you think we were crazy at the event, you should see where we work.

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