Posts Tagged ‘election’

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Election 2008 Business Lessons: How Obama Won Using Digital and Social Media

EDITOR UPDATE: Watch “Video Lessons” from this presentation, including a video synopsis of the content presented at the December 4th program.
In 2008, digital and social media changed the way elections are won forever. The Obama campaign’s strategic use of the web to raise awareness, generate revenue and spread a strong message offers many compelling lessons for business executives to implement during these challenging economic times.
MediaSauce, Indiana’s leading interactive strategy and web development agency, is hosting “Election 2008 Business Lessons: How Obama Won Using Digital and Social Media” for business executives around Indiana to come hear how a strong strategic plan can impact your business in an Interconnected Age.

Location: IMCPL Central Library Auditorium
40 E St Clair St Indianapolis, IN 46204

When: December 4th
Registration-11:30 AM: Event-12:00 – 2:00 PM Includes light lunch. Tickets $29 in advance, $49 at the door.
Buy tickets here.

“The Obama campaign showed how engaging and empowering voters online to become your ambassadors has a far stronger effect than traditional practices,” James Burnes, Vice President of Development and Strategy for MediaSauce, said. “We want to show executives around Indiana how the method of fundraising, voter involvement, and non-traditional online marketing offers direct business lessons and applications that can be implemented immediately.” During the seminar, attendees will learn how to:

CAPTURE MARKETSHARE
Motivate inactive consumers plus attract customers of the competition.

INCREASE REVENUE
Activate prospects to become customers and for your existing clients to buy even more.

EMPOWER LOYAL CUSTOMERS
Engage your customer base and inspire them to become brand evangelists.

What prompted the program? CEO Bryan Gray replied, “As the economy continues to shift and there is a level of uncertainty, programs like this are vital to those businesses that want to outwit, under-spend, and outmaneuver their competition.” The event will be results-focused, using specific case study examples that can help business executives apply to their business.

The session will be held at the new Clowes Auditorium at the IMCPL Central Library in Downtown Indianapolis. A limited number of tickets are available for $29 in advance (www.mediasauce.com) or $49 dollars at the door (if available). A light lunch is included with the cost of admission.

Download Press Release: “Mediasauce Announces Election 2008 Business Lessons Seminar

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Presidential Elections during the Interconnected Age

Welcome to the first U.S. presidential election of the Interconnected Age. News cycles are measured in minutes, opinions can be tracked in real time, rumors started and spread instantaneously, and major speeches “televised” to millions without ever going over the airwaves.

I have been avidly following both campaigns since early January, when it felt like it was worthy paying attention. I have been impressed with their use of the Internet to connect, communicate, and collaborate. more

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