So we’re to the second question I posed for my friend’s company with my Internet Marketing 101: How Do I Start Marketing on the Web?

How's Your Current Marketing Going?

2. What is your current marketing strategy and how is it doing? What are your tactics to complete that strategy. You should have a record of what you are spending and how you are spending it and what it is bringing in. ROI is very important for each individual piece but don’t kill something just because it’s not performing as an individual (you should know how it is integrated with all of your marketing efforts). more

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What questions do you have about digital marketing?

OK, I’ve been gone a while. I apologize. I had a very large client with a very large budget and I needed to focus on them completely. But now that the major presentation is done, I can go back to all the other things I was doing along with my job as a digital strategist at MediaSauce.

I get a lot of questions about what I would do with this or that on the web. Does Twitter work? How should I be using Facebook or Linkedin? What is the best way to get my site seen by Google? (This one is near and dear because I believe that if Google can’t see you, then you don’t exist.) All good questions but there’s a lot that I don’t know about your company before I start recommending how you should be using technology. more

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