[April 30, 2009] Consumers love to contribute to the brands they love most. Discover how your organization can get your most loyal and passionate customers to help you succeed!

Companies around the globe are embracing consumer innovation and conversation to generate new business opportunities. Organizations like Threadless.com and Starbucks are all seeing substantial return on investment from their customer-driven Internet strategies.

MediaSauce invites you to attend this high-impact, result-oriented educational seminar in our “Smart Business In the Digital Age” series. more

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Any tool intended to facilitate community formation and/or user-generated content must have an eye toward flexible development goals. Youtube may have been created to host a wide variety of video content but if the mass of users slowly shift toward contributing only content on a specific topic Youtube must be willing to tune their own goals for development and growth to suit the purposes that their users hve decided are important. The usage patterns of the majority must trump even the loftiest goal of the tool creator or the tool will be abandoned in favor of one better suited to what users want.

The agility of direction is key to survival in a world where technologies come and go faster than the lastest MTV-driven fashion fads. So rather than marketing to some target demographic, smart UGC companies, ie ones who want to survive the ebb and flow of a fickle user base, must instead market and cater to the users they already have. They, in turn, will utilize the service and become your best advertising. Yes, rather than advertising to new users, I’m suggesting that these companies must instead learn to market to their existing users. But what does a user-driven company look like? How do you function, plan, and grow when your mission statement is simply to continually become whatever your users seem to think you are? Who’s in charge here? more

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