Creating platforms to demonstrate and build company culture is an increasingly important strategy in building a work force for our 24/7 economy. With so much uncertainty, being a strong community within our organization is critical as we work to maintain talent, maximize productivity and generate a culture that helps us recruit the right talent for the future.

Last week I visited with the HR leadership and employee culture committee at one of Indiana’s largest and most successful manufacturers to hold a workshop on how  social media and employee engagement can spur a new found desire to become part of your company community.

The  presentation focused on several important topics, including:

• The world is changing – and company newsletters and picnics are no longer having ‘value’ as an organization’s communication tool
• What platforms and tool can help you activate employees to take ownership of their culture and inspire awareness?
• What do your employees really care about in life and work that you can capitalize on to inspire them to connect with colleagues?
• What are the rules for successful employment engagement and activation?
• What makes a company culture viral, in the online world? more

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