The #1 Thing You Need to Know from this Post:
Personal reputations are more important than corporate brands.

The More Detailed Explanation:
Most of the world went about its normal affairs this weekend unaware of Chris Brogan, a blog post he wrote on December 2, and a swarm that formed around it yesterday and today. For a networked group of people (including me), this was THE topic of this weekend, with people assailing Chris Brogan, defending his actions, following the conversation, and/or trying to put the uproar in context. 

So why the uproar?
Chris has built up a strong personal reputation teaching others how to use the Internet and social media to grow their businesses. For those in the trenches of social media, there is great premium placed on authenticity, transparency, and the celebration of the individual’s voice being more important than the controlled messaging of corporate brands. more

Read More