http://blog.mediasauce.com Understand. Fri, 11 Jun 2010 16:42:19 +0000 http://backend.userland.com/rss092 en Odds are, some segment of your target audience is part of Facebook's 400 million active users. But how do you make sure you’re talking to the right people? Is Facebook even right for your brand? At Indy Social Media Breakfast’s Social Media Workshop tomorrow morning, Facebook for the ... http://blog.mediasauce.com/2010/06/11/finding-your-fans-on-facebook-helping-brands-connect-with-target-audiences/ I am fan of vegetables...not just the lovable pop culture staples (raw carrots w/ranch,  baked potato), but the hardcore, traditionally scorned, green vegetables.  Although their deliciousness can be a divisive topic,  few deny they are an important part of a balanced diet and essential to a person's healthy development. Disagree?...stay with ... http://blog.mediasauce.com/2010/05/07/eating-your-vegetables-and-the-interconnected-age/ The USPS is has been in the news quite a bit lately as it battles plummeting volume, high fixed costs and massive losses. Proposing no Saturday deliveries and raising stamp prices merely strikes at the branches and does not deal with the root issue of whether our beloved USPS is still ... http://blog.mediasauce.com/2010/03/04/are-you-as-irrelevant-as-the-post-office/ Brands are really just a fancy way to talk about a compilation of your customers' experiences with your business. These customers experience brands a lot of different ways. As customers' interactions with companies (brands) are increasingly online, shouldn't we shift our focus? Why do we still believe traditional marketers should control ... http://blog.mediasauce.com/2010/01/17/if-brands-are-about-experiences-shouldnt-digital-drive-brands/ A lot of businesses get caught up in the analytics game, looking deep into their site metrics to find trends, identify new referral sources and see how their site is growing. It's easy to burn hours pouring over these reports - often the only tangible piece of data you have ... http://blog.mediasauce.com/2009/12/21/conversion-is-the-metric-that-matters/ Maybe you’re going to retire in the next five years. If that’s you, then don’t worry about a thing. But, if you plan on working in 2015, you should consider your relevancy now. As technology facilitates behavioral change, organizations of all sizes must develop new strategies. A clear path to ... http://blog.mediasauce.com/2009/12/14/the-path-to-irrelevance-10-red-flags/ Launching your company's social media presence is a big step - both in terms of shifting to a more engaging and customer-centric marketing approach, and because of the resources you'll need to dedicate to make it succeed. As a strategist at MediaSauce, I'm often charged with helping clients launch their social ... http://blog.mediasauce.com/2009/12/09/get-organized-in-social-media-because-time-matters/ How does a company - that desires to break the mold of an 'agency' or 'web design company' or 'creative shop' - figure out what to call itself? A few weeks ago I told the story behind the inspiration that prompted MediaSauce. I promised at that time to also give some ... http://blog.mediasauce.com/2009/12/02/what%e2%80%99s-in-a-sauce-the-story-behind-the-name/ Whether it’s planning next year’s strategy, thinking about next weekend’s schedule, or exploring the next breakthrough technology, it seems that the pace at which we’re moving forward leaves little time to look to the past. Meanwhile, we each leave in our wake an absurd footprint of information--photos, videos, emails, text ... http://blog.mediasauce.com/2009/11/15/the-future-of-history-is-the-digital-museum/ As someone who is not technology-savvy, I'm often asked by fellow CEOs and entrepreneurs how a guy like me got the inspiration to create an organization like MediaSauce (A close second being 'where did we get our name?' which I'll cover some other time.) The idea for MediaSauce formed a few ... http://blog.mediasauce.com/2009/11/09/a-vision-that-would-become-mediasauce/