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Internet Marketing 101: Understanding Your Current and Past Marketing Efforts

So we’re to the second question I posed for my friend’s company with my Internet Marketing 101: How Do I Start Marketing on the Web?

How's Your Current Marketing Going?

How's Your Current Marketing Going?

2. What is your current marketing strategy and how is it doing? What are your tactics to complete that strategy. You should have a record of what you are spending and how you are spending it and what it is bringing in. ROI is very important for each individual piece but don’t kill something just because it’s not performing as an individual (you should know how it is integrated with all of your marketing efforts). more

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Internet Marketing 101: Let’s Figure Out Your Business Goals

Back on Feburary 20th, I began a series on Internet Marketing 101: How Do I Start Marketing on the Web?

vein-skincare-institute-webI’m using a friend’s business as an example. It’s a vein treatment center located in St. Louis called Vein Skincare Institute. She is answering the first of my four questions. This is not how many questions we ask during an investigation of a company. It’s just used for her as an example.

With her four answers, we’ll start working a strategy online that can help transform her business. Instead of surviving, she’ll thrive and grow and, eventually, change the world. Or at least, the world of vein treatment. more

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Internet Marketing 101: How do I set up Google Analytics?

While I’m waiting for the answers from my friend, I hooked up Google Analytics to their site.

Setting up Google Analytics

1. You have to have a gmail account. BTW, I love gmail. I switch off Microsoft Outlook in Jan and I won’t be going back. It’s like when I switched from skiing to snowboard. With the flexibility and ease of Gmail, there’s just no going back. And you should also have a Google profile. They are easy to set up and you can link to your websites and other profiles on the web. Check out mine at Don Schindler Google Profile.

I would also recommend that you set up a gmail for your business. I use this gmail account for lots of different pieces like Adwords, Adsense, Analytics, Checkout, etc…because then you don’t have to worry about mixing personal and business accounts. more

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Internet Marketing 101: How Do I Start Marketing on the Web?

What questions do you have about digital marketing?

What questions do you have about digital marketing?

OK, I’ve been gone a while. I apologize. I had a very large client with a very large budget and I needed to focus on them completely. But now that the major presentation is done, I can go back to all the other things I was doing along with my job as a digital strategist at MediaSauce.

I get a lot of questions about what I would do with this or that on the web. Does Twitter work? How should I be using Facebook or Linkedin? What is the best way to get my site seen by Google? (This one is near and dear because I believe that if Google can’t see you, then you don’t exist.) All good questions but there’s a lot that I don’t know about your company before I start recommending how you should be using technology. more

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Understanding Social Media in Simple Terms

Two Things You Need to Know from This Post:

  1. Social media helps people live, work, and play with each other (no matter the distance) by combining age-old ways of social interaction and the capabilities of mass media.
  2. You can create transformational change when you use the antennas on the mountaintop to provide a common message and inspire the people in the valleys to interact, spread, customize, and amplify your message.

A More Detailed Exploration:
We have always lived, worked, and played with each other. For most of our history, we did all this in small groups. These groups grew, spreading out across great distances and having great obstacles between us. As our technology has advanced, so has our ability to live, work, and play with others – both near and far away.

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Pedigree’s Super Bowl Cause Marketing Gamble: Bold Move or Waste of Money?

#1 Thing You Need to Know about this Post:
Pedigree has spent a lot of resources to create awareness about the Pedigree Adoption Drive and will need to use its online resources to prove it was a wise decision, not prideful folly.

A More Detailed Exploration
The Super Bowl is a spectacular affair with entertainment for almost everyone, whether or not you care about the game on the field.  People were overflowing with anticipation, celebration, indifference, derision, and disappointment throughout the evening. And that was just for the commercials (see the Twitter stream).

Out of all the spots that were aired, I noticed two that were primarily cause marketing initiatives: the NFL and Pedigree. While the NFL has a long history of promoting its community support (e.g. United Way commercials) and gets its air time as part of the broadcast agreement, Pedigree had to pay full retail price. more

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MediaSauce to Partner With The Social Media Bible

MediaSauce proudly announces an exclusive business partnership with the creator of “The Social Media Bible.” Being released on April 21, 2009, it is the first book to comprehensively define the tools, tactics and strategies of social media in the Digital Age. The Book will be a must-have reference manual and business guide for executives around the globe that seek to succeed on the internet.

(I’ll share more details about this important business book and our partnership following a case-study account of how social media gets the credit for this business opportunity.)

Every week I spend 45-60 minutes perusing the hundreds of discussion forums on LinkedIN to identify if there are any interesting job recruits or business development opportunities that MediaSauce might like to pursue.

Those minutes, spread across the business day, are my version of mental smoke breaks. I don’t find a lead or opportunity every time, but I’m addicted because of the fix I get when there is something that drives a new opportunity.

On January 5th I spotted a question from Lon Safko asking for “…the right partner who can help me develop the web site around my new book, “The Social Media Bible” published by John Wiley & Sons.”

This caught my eye, as John Wiley & Sons is a respectable publisher, best known for their “For Dummies” series.

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“Proven” Methods Don’t Change The World

So every morning I basically do the same thing. I get up, get the kids fed and on the bus and then head to work.

Photo by Kevin Dooley

Photo by Kevin Dooley

It’s pretty chaotic in the morning. The kids make sure of that.

So when I get to work, I get to slow down right. Well, not really.

In the world of digital, there is so much going on. In fact it’s really chaotic. There’s new technology – like everyday something fantastic comes out – and there’s new techniques.

What I did yesterday, may not work today. There are no real standards – and I would question what your outreach company says if they say they have a “proven” method. How are you going to change the world with a “proven” method? If that is the case, then everyone would be using it.

I’m not staying that you don’t need stats or some kind of proof that the strategy and tactics will work. You should ask for examples of other successes but if they are suggesting that you do the same thing that someone else has already done. Well, then how is that unique thinking? How will that change the world for you.

I read this morning and had to print it out and tape it to the wall. Things I like make it to my wall.

It’s from Scott McCloud. And he says:

Learn from Everyone
Follow No One
Watch for Patterns
Work like hell

Love it. So how will you change the world today?

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Video Lessons: How Barack Obama Won Using Digital and Social Media

The Obama Campaign’s use of digital and social media was the best executed integrated business initiative EVER implemented since the inception of the Internet. I truly believe it. Do you?

Last week MediaSauce hosted more than 100 business executives at our “Election 2008” seminar. As leader of the development and strategy teams for MediaSauce, I was passionate for us to lead this discussion!

I was joined by my colleague Colin Vaughan to present 12 key lessons that every business can apply to increase your digital footprint. I’m glad he could join me – not only is he a marketing strategist for MediaSauce, he was active in the Obama campaign and a Get Out of the Vote Team leader and fundraiser in Indiana.

The program was fast-paced and covered nearly 2.5 hours of lessons, questions and answers. We’ve created a 40 minute version to give you the key points. Please share this with your colleagues and network.

Goals drive success

In the first of four videos below, you’ll discover the background for the campaign’s goal, their 3 strategies and how their team made the difference. more

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How to Start a National Holiday Using the Internet

It’s not just anybody that can create a national holiday.  It takes people with lots of moxie, determination, and humility.  In this case, it takes the awesomeness of HotBox Pizza and the craftiness of MediaSauce to pull it off.

When you think about it, starting a national holiday has historically been a slow, arduous process. Just think about Thanksgiving - the whole idea took two centuries before it went mainstream. Mother’s Day took decades!   more

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