MediaSauceBlog » marketing

Learn more! Attend MediaSauce’s December Events

by Nicole Bickett, November 19th, 2007 , My profile
Posted in blogging, events, marketing |

Web 2.0 for Business: Driving Traffic to Your Website December 14, 8:30-11:30 a.m. IUPUI's Informatics & Communications Technology Complex, room IT152, 535 West Michigan Street, Indianapolis MediaSauce's Director of Emerging Technologies, Sarah Robbins, will provide an engaging overview of search engine optimization (SEO), web analytics, Google spidering, link sharing, Pay Per Click (PPC) ...Read on

Posted in blogging, events, marketing | No Comments »

Defining Success First

by David Cain, November 19th, 2007 , My profile
Posted in marketing, strategy |

How do you define success? Just like professional golfers visualize the shot before they start the swing, when it comes to marketing, you need to define the ideal outcome or success before you start. As it relates to Internet-based marketing or advertising, success can come in many shapes and sizes. ...Read on

Posted in marketing, strategy | No Comments »

MediaSauce to Host Seminar on Web 2.0 for Business: Driving Traffic to Your Website

by Nicole Bickett, October 23rd, 2007 , My profile
Posted in events, marketing, web 2.0 |

MediaSauce, in conjunction with the IUPUI School of Informatics, is hosting a complimentary seminar on "Web 2.0 for Business: Driving Traffic to Your Website" on Friday, December 14, from 8:30-11:30 a.m. MediaSauce's Director of Emerging Technologies, Sarah Robbins, will provide an engaging overview of search engine optimization (SEO), web analytics, Google ...Read on

Posted in events, marketing, web 2.0 | No Comments »

Find Your Audience

by David Cain, October 16th, 2007 , My profile
Posted in marketing, relationship |

Effective marketing is becoming more about going deeper with fewer people than reaching the masses. It's about developing an audience for your brand, your product or services. There was a time when a business could release a product with mass advertising and that is all it took. Today, consumers are ...Read on

Posted in marketing, relationship | No Comments »

Transparency in Marketing: Fighting the Negative View of the Sales Pitch

by Sarah Robbins, October 11th, 2007 , My profile
Posted in blogging, marketing, relationship, tips, transparency, web 2.0 |

Walk up to the average person on the street and ask them what they think of when they hear "sales and marketing" and you'll get responses like "liars", "shisters", "they're just trying to sell me something." Sales and Marketing have a long earned negative reputation to shake off before consumers ...Read on

Posted in blogging, marketing, relationship, tips, transparency, web 2.0 | No Comments »

ROI for Using Second Life in Business

by Sarah Robbins, October 3rd, 2007 , My profile
Posted in marketing, second life, tips |

Second Life, the multi-user virtual environment so popular lately with bloggers and newscasters (and even Law & Order), is a potentially viable arena for marketing, researching, training, and community building for both business and education. Its user numbers grow on a consistent basis and it boasts presences from some of ...Read on

Posted in marketing, second life, tips | 1 Comment »

“Flipping” to Understand Marketing for Teen Girls

by Sarah Robbins, September 26th, 2007 , My profile
Posted in marketing, transparency |

The Millennium Generation are by far the most media savvy generation around. They live in a hypermediated world surrounded by their Ipods, hundreds of TV channels, YouTube etc and they don't fall for gimmicky, fake advertising. They can smell a product lie a mile away. Need an example? Check out ...Read on

Posted in marketing, transparency | No Comments »

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