MediaSauceBlog » marketing

Fox is crowdsourcing - why shouldn’t you?

by DonSchindler, June 23rd, 2008 , My profile
Tags: community, crowdsource, don schindler, MediaSauce, network, new media, social
Posted in entreprenurial thinking, marketing, social networks, strategy, web 2.0 |

Here’s the article from Cynopsis Digital for website of the day: Fox has hired online crowdsourcing firm Passenger to build an online community of viewers around Fox shows to help executives make more informed programming and marketing decisions. Passenger will help the network test programming concepts, plot direction, character evolution and ...Read on

Tags: community, crowdsource, don schindler, MediaSauce, network, new media, social
Posted in entreprenurial thinking, marketing, social networks, strategy, web 2.0 | No Comments »

Social Media Mania - Follow Up

by DonSchindler, June 12th, 2008 , My profile
Tags: , apple smushing, Blog, Event, June 10, Micro blogging, Presentation, social community, Social Media Mania, social network, wiki
Posted in blogging, events, marketing, storytelling, strategy, web 2.0 |

Wow!!!!! Thanks to all for making our Social Media Mania event such a huge success. We had a packed house and even had to run out and get some extra chairs. Mitch and I feel bad that we didn't get to the end of the presentation but we were ...Read on

Tags: , apple smushing, Blog, Event, June 10, Micro blogging, Presentation, social community, Social Media Mania, social network, wiki
Posted in blogging, events, marketing, storytelling, strategy, web 2.0 | 4 Comments »

If It Ain’t Baroque, Call It Web 3.0

by Scott Henderson, May 29th, 2008 , My profile
Posted in change, marketing, web 2.0 |

Having trouble keeping up with what version of the Web we're in right now? Web 2.0, Web 3.0, Semantic Web, Implicit Web, Charlotte's Web...?As I was exercising tonight, I was contemplating our tendency to break history into neat and tidy eras. For some reason, I recalled a very vivid memory ...Read on

Posted in change, marketing, web 2.0 | No Comments »

A Dandelion Interlude

by Scott Henderson, April 22nd, 2008 , My profile
Posted in change, marketing, web 2.0 |

As I was eating lunch under blue skies yesterday, I looked out over a field covered with the yellow hues of the infamous dandelion. Ever since buying my first house, I have been fascinated with the polarizing nature of the dandelion. People either curse its existence or relish its role as a ...Read on

Posted in change, marketing, web 2.0 | 3 Comments »

Hey Forrester Research, we’re a connection agency!

by DonSchindler, February 8th, 2008 , My profile
Tags: advertising, agency, Connection, digital, marketing, media
Posted in MediaSauce, marketing |

Forrester Research just published an article about how agencies need to change and that they are in a "world of hurt" because they can't adapt to the changing advertising world. The Adweek article states, "In a new report, the research firm paints a grim view of the current state of ...Read on

Tags: advertising, agency, Connection, digital, marketing, media
Posted in MediaSauce, marketing | No Comments »

Publish or Perish (version 2.0)

by Scott Henderson, January 30th, 2008 , My profile
Posted in marketing, storytelling |

The old adage of academia, "Publish or Perish", applies to your organization when it comes to its digital presence. As I visit with leaders from various industries, I am sensing a growing anxiety they have about their digital shortcomings. Many are frustrated that their "real" story is not getting through and most ...Read on

Posted in marketing, storytelling | No Comments »

Smaller Indiana - Go Check it Out!

by Sarah Robbins, January 24th, 2008 , My profile
Posted in marketing, social networks |

Pat Coyle, the online marketing director for the Colts, has started a social networking site for creative types in Indiana. It's a fun place full of fun people and a great place to connect to like-minded Hoosiers. Go check it out! Read on

Posted in marketing, social networks | No Comments »

Strategy First, Tools Second (or Why Did We Spend $100k on that Software?)

by Scott Henderson, January 23rd, 2008 , My profile
Posted in marketing, strategy |

Growing up, I loved spending the weekend at my grandparent's house. One of my favorite things to do was to explore my grandfather's vast storehouse of gadgets, tools, and gizmos. Between the fencing gear, biofeedback machine, tree pruning tools, and other assorted curiosities, I dominated show-and-tell at my grade school. Unfortunately, my grandfather ...Read on

Posted in marketing, strategy | No Comments »

Learn more! Attend MediaSauce’s December Events

by Nicole Bickett, November 19th, 2007 , My profile
Posted in blogging, events, marketing |

Web 2.0 for Business: Driving Traffic to Your Website December 14, 8:30-11:30 a.m. IUPUI's Informatics & Communications Technology Complex, room IT152, 535 West Michigan Street, Indianapolis MediaSauce's Director of Emerging Technologies, Sarah Robbins, will provide an engaging overview of search engine optimization (SEO), web analytics, Google spidering, link sharing, Pay Per Click (PPC) ...Read on

Posted in blogging, events, marketing | No Comments »

Defining Success First

by David Cain, November 19th, 2007 , My profile
Posted in marketing, strategy |

How do you define success? Just like professional golfers visualize the shot before they start the swing, when it comes to marketing, you need to define the ideal outcome or success before you start. As it relates to Internet-based marketing or advertising, success can come in many shapes and sizes. ...Read on

Posted in marketing, strategy | No Comments »

UPCOMING EVENTS

8.5.08

Out-sourcing to the Masses: User-Generated Content for Business

STUMP THE GEEK

marketing posts