This is not a technology blog. This is not a blog on marketing. This is a connection blog. We bring people together around ideas & news that matter.

UPCOMING EVENTS

06.10.08

Wikis, Blogs, Podcasts, Mashups and More!:
Understanding Today's Newest Forms of Media

Web 2.0 is more than a movement toward conversational media. It's a media revolution fueled by new technologies such as blogs, social networks, virtual worlds, and wikis. If you feel confused by the flurry of new media forms flying around the Internet, or maybe just want to learn how to make better use of them for your own business, check out this session. We'll take a fast-paced tour of the newest media technologies, showing you what they are, who's using them, and how you might use them in your own business.

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STUMP THE GEEK

Stump the Geek at our 2008 Web 2.0 for Business Events


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marketing posts

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A Dandelion Interlude

by Scott Henderson,  April 22nd, 2008 , My profile
Posted in change, marketing, web 2.0 |
As I was eating lunch under blue skies yesterday, I looked out over a field covered with the yellow hues of the infamous dandelion.  Ever since buying my first house, I have been fascinated with the polarizing nature of the dandelion.  People either curse its existence or relish its role as a ...Read on

Posted in change, marketing, web 2.0 | 1 Comment »

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Hey Forrester Research, we’re a connection agency!

by DonSchindler,  February 8th, 2008 , My profile
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Posted in MediaSauce, marketing |
Forrester Research just published an article about how agencies need to change and that they are in a "world of hurt" because they can't adapt to the changing advertising world. The Adweek article states, "In a new report, the research firm paints a grim view of the current state of ...Read on

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Posted in MediaSauce, marketing | No Comments »

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Publish or Perish (version 2.0)

by Scott Henderson,  January 30th, 2008 , My profile
Posted in marketing, storytelling |
The old adage of academia, "Publish or Perish", applies to your organization when it comes to its digital presence.   As I visit with leaders from various industries, I am sensing a growing anxiety they have about their digital shortcomings. Many are frustrated that their "real" story is not getting through and most ...Read on

Posted in marketing, storytelling | 2 Comments »

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Smaller Indiana - Go Check it Out!

by Sarah Robbins,  January 24th, 2008 , My profile
Posted in marketing, social networks |
Pat Coyle, the online marketing director for the Colts, has started a social networking site for creative types in Indiana. It's a fun place full of fun people and a great place to connect to like-minded Hoosiers. Go check it out! Read on

Posted in marketing, social networks | No Comments »

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Strategy First, Tools Second (or Why Did We Spend $100k on that Software?)

by Scott Henderson,  January 23rd, 2008 , My profile
Posted in marketing, strategy |
Growing up, I loved spending the weekend at my grandparent's house.  One of my favorite things to do was to explore my grandfather's vast storehouse of gadgets, tools, and gizmos.   Between the fencing gear, biofeedback machine, tree pruning tools, and other assorted curiosities, I dominated show-and-tell at my grade school.  Unfortunately, my grandfather ...Read on

Posted in marketing, strategy | No Comments »

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Learn more! Attend MediaSauce’s December Events

by Nicole Bickett,  November 19th, 2007 , My profile
Posted in blogging, events, marketing |
Web 2.0 for Business: Driving Traffic to Your Website December 14, 8:30-11:30 a.m. IUPUI's Informatics & Communications Technology Complex, room IT152, 535 West Michigan Street, Indianapolis MediaSauce's Director of Emerging Technologies, Sarah Robbins, will provide an engaging overview of search engine optimization (SEO), web analytics, Google spidering, link sharing, Pay Per Click (PPC) ...Read on

Posted in blogging, events, marketing | No Comments »

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Defining Success First

by David Cain,  November 19th, 2007 , My profile
Posted in marketing, strategy |
How do you define success? Just like professional golfers visualize the shot before they start the swing, when it comes to marketing, you need to define the ideal outcome or success before you start. As it relates to Internet-based marketing or advertising, success can come in many shapes and sizes. ...Read on

Posted in marketing, strategy | No Comments »

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MediaSauce to Host Seminar on Web 2.0 for Business: Driving Traffic to Your Website

by Nicole Bickett,  October 23rd, 2007 , My profile
Posted in events, marketing, web 2.0 |
MediaSauce, in conjunction with the IUPUI School of Informatics, is hosting a complimentary seminar on "Web 2.0 for Business: Driving Traffic to Your Website" on Friday, December 14, from 8:30-11:30 a.m. MediaSauce's Director of Emerging Technologies, Sarah Robbins, will provide an engaging overview of search engine optimization (SEO), web analytics, Google ...Read on

Posted in events, marketing, web 2.0 | No Comments »

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Find Your Audience

by David Cain,  October 16th, 2007 , My profile
Posted in marketing, relationship |
Effective marketing is becoming more about going deeper with fewer people than reaching the masses. It's about developing an audience for your brand, your product or services. There was a time when a business could release a product with mass advertising and that is all it took. Today, consumers are ...Read on

Posted in marketing, relationship | No Comments »

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Transparency in Marketing: Fighting the Negative View of the Sales Pitch

by Sarah Robbins,  October 11th, 2007 , My profile
Posted in blogging, marketing, relationship, tips, transparency, web 2.0 |
Walk up to the average person on the street and ask them what they think of when they hear "sales and marketing" and you'll get responses like "liars", "shisters", "they're just trying to sell me something." Sales and Marketing have a long earned negative reputation to shake off before consumers ...Read on

Posted in blogging, marketing, relationship, tips, transparency, web 2.0 | No Comments »

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