Odds are, some segment of your target audience is part of Facebook’s 400 million active users. But how do you make sure you’re talking to the right people? Is Facebook even right for your brand?

At Indy Social Media Breakfast’s Social Media Workshop tomorrow morning, Facebook for the Beginning to Intermediate Marketer, I’ll be discussing how to find out if your target audience is on Facebook, and if they are…how to engage them.

Engaging people on Facebook goes beyond just pushing coupons and running contests. We’ll spend some time discussing the Facebook Page. Pages allow businesses to share their brands with Facebook users in unique ways. Attendees will learn how to set up a page, how to effectively use your page’s content to engage your audience, and ways to expand upon the basic page to drive increased fan interaction.

Marketing in the social space doesn’t just apply on social networks themselves, so we’ll discuss how to use social plugins and other techniques to drive users to a page. Finally, because marketing and branding efforts on Facebook shouldn’t stand apart, we’ll talk about ways to integrate offline and online brand experiences.

The workshop is TOMORROW, Saturday, June 12, 2010 from 9:30 AM – 12:30 at 8th Floor Theatre. RSVP online at the event page below.
Thank you to Indy Social Media Breakfast for inviting me to speak and Indianapolis Convention & Visitors Association for supporting the workshop!

More information:
Event Page: indysmw01.eventbrite.com/
Facebook Page: facebook.com/indysmb
Event Hashtag: #indysmb
Host Tweets: @indysmb

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MediaSauce is excited to continue their partnership with the  Indiana Sports Corporation and the 2009 Corporate Challenge. The event is an annual favorite of numerous leading Indiana companies including Simon, BSA LifeStructures, Ice Miller and so many more.

The Corporate Challenge is a fun-filled, annual community event that emphasizes healthy lifestyles and company camaraderie.  One hundred Central Indiana businesses will form teams of up to 100 employees and compete against the other participating companies.  This year, 4,000 individual athletes are expected to compete in events that include distance runs, shorter sprints, a fitness walk, and field activities (called “Good Sport Events”), such as basketball shootout, football throw for accuracy, golf chipping challenge, and the cornhole challenge, to name a few.

The Corporate Challenge also includes a charity portion competition where companies receive points based on how much they donate to Gleaners Food Bank, the Indiana Sports Corporation’s Geared for Health: Sports Equipment for Kids Program, and Central Indiana Regional Blood Center. more

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Thanks to Beth Kanter and David Hessekiel, I have the opportunity to lead a half-day workshop at this year’s Cause Marketing Forum on May 27 in Chicago.  The session is entitled “Social Media for Cause Marketers” and will be a lively exploration of best practices, horrible failures, and a demystification of social media and cause marketing.

We have four great sponsors who not only are making the workshop very affordable but also will be sharing their expertise and ideas.  Much thanks to Steve Croth from Better the World, Carol Schrader from GiveZooks!, Michael Hoffman from See3 Communications, and Beth Eisenberg from iugo. I’m looking forward to our explorations!

In addition to all this great content, I’m looking forward to giving everyone a very inside look at the recent www.pledgetoendhunger.com campaign.  With the help of the my co-architect, Mitch Maxson, we’ll consider the strategy, tactics, results, lessons learned, and other relevant insights.  We baked a lot of analytics into our campaign and will share some surprising results with you – this will be our first public presentation of these findings.

If you are anywhere near Chicago that day, it’ll be worth the modest $125 registration.  You can register here.  Be sure to let me know if you plan to attend! I’d love to hear from you.

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Okay, so you might be wondering – why should I join @scottyhendo and @mitchmaxson at 7 pm on April 21 to hang out at Fado’s Irish Pub near the Chinatown Gate?

HERE ARE FIVE REASONS TO ATTEND (yes, I’m shouting): more

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Indiana Small Business Develoment Centers has partnered with MediaSauce to deliver programs around Indiana to educate entrepreneurs and business leaders on how digital and social media can impact their business. Below is a complete list of the events scheduled. Click on any of the dates below the location that you would like to attend for more information about the topic, event location and times.  The link will also direct you to the registration page for each event.

Evansville Dates:

April 1st
• Building an Internet Strategy for Your Business

JUNE 25th

• Sales 2.0: Transform Your Sales Force

September 2nd

• Social Media: Empowering and Engaging Your Customers

OCTOBER 19th

• Think Big: Internet Case Studies of Successful Businesses

Northwest (Valparaiso) Dates:

MARCH 19th
• Building an Internet Strategy for Your Business

JUNE 11th

• Sales 2.0: Transform Your Sales Force

AUGUST 13th

• Social Media: Empowering and Engaging Your Customers

OCTOBER 7th

• Think Big: Internet Case Studies of Successful Businesses

South Bend Dates:

MARCH 18th
• Building an Internet Strategy for Your Business

JUNE 10th

• Sales 2.0: Transform Your Sales Force

AUGUST 12th

• Social Media: Empowering and Engaging Your Customers

OCTOBER 8th

• Think Big: Internet Case Studies of Successful Businesses

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Are you prepared to succeed in a digital world? MediaSauce announces a series of events to help business executives learn how to succeed in the Interconnected Age.

What’s changed? New and powerful ways to connect with your customers, social interaction now replaces one-way experiences has changed the way prospective customers learn about why your products or services are the best choice for their dollar.  Consumers are talking online, and companies who ignore – not embrace – the opportunity to be a part of the conversation will be left behind.

To continue to share our knowledge and experience in digital and social media, MediaSauce is pleased to announce a seminar series for the remainder of 2009 in the Indianapolis Market: “Smart Business In the Digital Age.” This series of seminars and workshops will educate attendees on the best practices, case studies and lessons that give business executives the insight and knowledge to transform their organization to succeed in the Interconnected Age.

The events will be held at the Indianapolis Marion County Public Library’s downtown branch in the Clowes Auditorium.

• 3/26/2009. Death of a Brochure. How digital sales tools are replacing expensive, low impact printed brochures and static, flat marketing materials
• 4/30/2009. Customer Innovation: Crowd Sourcing with Social Media. How companies are engaging customers to make better products, services and to sell for them
• 9/24/2009. Invest, Don’t Test: Planning Your 2010 Internet Budget. Techniques, tips and insights to help executives build a smart budget for Marketing, Sales and Business Development
• 12/15/2009. Internet Successes: The Best Web Initiatives of 2009. Case Studies of Businesses and Organizations Who Made A Huge Leap Forward in 2009

More information and links to reserve seats and purchase tickets for your organization will be made available on MediaSauce.com in the coming weeks.

Click on the following link to download the PDF of the press release:  Smart Business In the Digital Age

Email MediaSauce at events@mediasauce.com to make sure you are included on our email invitation list for all the latest information on these exciting business seminars and workshops. Seating will be limited.

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[September 24, 2009] Stop guessing at how much you should allocate to your budget next year for Internet initiatives. There are tens of thousands of dollars in your existing budget that could be cut if you had insight on the web-based tools and applications that can save you time and money to be more effective while spending less.

Learn how to make investments in digital and social media next year so that you’re making smart, long-term decisions in what your business does to maximize your investments and get measurable results.

MediaSauce invites you to attend this high-impact, result-oriented educational seminar in our “Smart Business In the Digital Age” series.

When: Thursday, September 24, 2009, 9:30 a.m. to noon.
Where: Indianapolis Marion County Public Library, Downtown Branch

Email us at events@mediasauce.com to make sure you are included on our email list for all the latest information on this upcoming event. Tickets will be available soon for this program.

Learn more about the “Smart Business In the Digital Age” seminars and workshops, including a complete schedule and access to purchase tickets to the events.

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[April 30, 2009] Consumers love to contribute to the brands they love most. Discover how your organization can get your most loyal and passionate customers to help you succeed!

Companies around the globe are embracing consumer innovation and conversation to generate new business opportunities. Organizations like Threadless.com and Starbucks are all seeing substantial return on investment from their customer-driven Internet strategies.

MediaSauce invites you to attend this high-impact, result-oriented educational seminar in our “Smart Business In the Digital Age” series. more

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[March 26, 2009] The paper brochure is quickly becoming ancient history as interactive, engaging digital alternatives are penetrating your marketplace. Now is the time to transform your sales collateral to be more effective. Let your competitors leave boring folders stuffed with paper while your sales force is delivering customized sales messages with interactive content, motion and sound to leave a lasting memory in your customers mind. Buy your tickets securely below.

MediaSauce invites you to attend a high-impact, result-oriented educational seminar in our “Smart Business In the Digital Age” series.

Now is the time to stop wasting your marketing dollars on expensive, ineffective paper brochures that end up in the trash or never even make it out of the storage closet.

Join MediaSauce for a fast-paced seminar to learn to discover high-impact strategies to create and use digital sales collateral for your sales force. Plus, learn about best-practices in using Internet-based marketing materials to make more impact with a better ROI in the sales process. more

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February 19, 2009. Technology has brought us all together, but will it lift us up?  The Interconnected Age has put every person within your reach, but that doesn’t mean people will instantly take action for problems you want them to solve.

While many people are talking about cause marketing, not many can tell you what it means or even show you how to do it. MediaSauce can and we invite you to join Mitch Maxson and Scott Henderson as they explore these concepts and review real-life case studies.

Where: Clowes Auditorium at the Indianapolis Marion Country Public Library

When: February 19, 2009

Time: Registration 9:00-9:30am | Event 9:30-11:30am

What:
Learn how businesses can:

• create greater awareness & raise more money for causes that matter;
• build innovative partnerships with non-profits; and
• deepen relationships with current and prospective customers.

Email us at events@mediasauce.com to make sure you are included on our email list for all the latest information on this upcoming event.

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