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UPCOMING EVENTS

8.5.08

Out-sourcing to the Masses: User-Generated Content for Business

Wikipedia, YouTube, Digg, and Flickr, just some of the Internet's biggest sites, are comprised completely of user generated content. Today's Internet user is a Prosumer, a combination of consumer and producer. In this session we'll discuss the risks and advantages of leveraging prosumer content on your web site, how to encourage participation, and check out some great examples of user-generated content.

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“Flipping” to Understand Marketing for Teen Girls

by Sarah Robbins,  September 26th, 2007 , My profile
Posted in marketing, transparency |
The Millennium Generation are by far the most media savvy generation around. They live in a hypermediated world surrounded by their Ipods, hundreds of TV channels, YouTube etc and they don't fall for gimmicky, fake advertising. They can smell a product lie a mile away. Need an example? Check out ...Read on

Posted in marketing, transparency | No Comments »

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