First officially published as an undergrad at Purdue University, Mitch Maxson’s participation in doctoral-level research on “Emerging Media” gave an insight to the social ramifications of interactive technology. After co-creating a successful interactive development firm at the age of 24, Mitch next helped create Roster, the world’s first celebrity-based video game network. Today, as a partner and Creative Director for MediaSauce, Mitch has built his career on the possibilities of “what comes next”. A constant proponent of digital convergence and co-author of MySpace for Dummies, Mitch’s focus is on understanding individuals and inspiring new ways for them to use technology to connect and interact with their world.