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UPCOMING EVENTS

06.10.08

Wikis, Blogs, Podcasts, Mashups and More!:
Understanding Today's Newest Forms of Media

Web 2.0 is more than a movement toward conversational media. It's a media revolution fueled by new technologies such as blogs, social networks, virtual worlds, and wikis. If you feel confused by the flurry of new media forms flying around the Internet, or maybe just want to learn how to make better use of them for your own business, check out this session. We'll take a fast-paced tour of the newest media technologies, showing you what they are, who's using them, and how you might use them in your own business.

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STUMP THE GEEK

Stump the Geek at our 2008 Web 2.0 for Business Events


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Author Archive

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Marketing Inside Immersive Worlds

by David Cain,  January 2nd, 2008 , My profile
Posted in second life |
By David Cain, MediaSauce, President What do you think of when you hear the term immersive worlds? Do you think of outer space? Or maybe nothing comes to mind — just wonderment. Well, immersive worlds, more generically referred to as immersive media, are becoming commonplace on the Internet. Many have social ...Read on

Posted in second life | No Comments »

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Selling in the Digital Economy

by David Cain,  December 17th, 2007 , My profile
Posted in change, second life |
Faster information, user-generated content, selling less of more, two-way communication, and a truly global reach are hallmark characteristics of a digital economy. If you sell steel fabricated buildings, with a few clicks on the Internet I can know all about steel fabricated building - what they cost, who you compete ...Read on

Posted in change, second life | No Comments »

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A World of Screens Changes the Marketing Paradigm

by David Cain,  December 11th, 2007 , My profile
Posted in change |
We are entering the world of screens - a world where there isn't a television in each bedroom, a desktop computer, a laptop, an iPod, a navigation system, a mobile phone or PDA - instead there are only screens. In this world, we will refer to any place we get content ...Read on

Posted in change | No Comments »

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Technology: A Platform for Communication

by David Cain,  November 30th, 2007 , My profile
Posted in social networks |
If you have teenage children, chances are you learn most of what you know about technology from them. So maybe you have heard of Facebook or MySpace? They are two of many social networking platforms, a place where all ages can open a profile page and instantly communicate with friends ...Read on

Posted in social networks | No Comments »

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Defining Success First

by David Cain,  November 19th, 2007 , My profile
Posted in marketing, strategy |
How do you define success? Just like professional golfers visualize the shot before they start the swing, when it comes to marketing, you need to define the ideal outcome or success before you start. As it relates to Internet-based marketing or advertising, success can come in many shapes and sizes. ...Read on

Posted in marketing, strategy | No Comments »

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New World Mentality: Eight Rules

by David Cain,  November 12th, 2007 , My profile
Posted in change, storytelling, tips |
Communication in the digital world requires new rules and a new mentality. This new world mentality is necessary to message effectively and drive results or actions for your business. Consider the following eight rules if you are a decision maker for your company's digital messaging. 1. Always tell a story. Story ...Read on

Posted in change, storytelling, tips | No Comments »

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Shifts in Behavior

by David Cain,  November 2nd, 2007 , My profile
Posted in change |
I follow one television program - meaning simply I watch it every week. "30 Rock" on NBC appears Thursday nights at 9 p.m. I look forward to that time slot like it was 1980 and I was waiting on "Three's Company." There are two or three people at the office who ...Read on

Posted in change | No Comments »

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Find Your Audience

by David Cain,  October 16th, 2007 , My profile
Posted in marketing, relationship |
Effective marketing is becoming more about going deeper with fewer people than reaching the masses. It's about developing an audience for your brand, your product or services. There was a time when a business could release a product with mass advertising and that is all it took. Today, consumers are ...Read on

Posted in marketing, relationship | No Comments »

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Internet Redefined

by David Cain,  October 10th, 2007 , My profile
Posted in web 2.0 |
There is a movement underfoot and the catalyst for this transformation is not the Internet - it is broadband. Broadband brings the speed to the Internet and with speed comes the ability to create greater interaction. In the early 1990s, the Internet boomed and shortly thereafter busted. Although many believed that ...Read on

Posted in web 2.0 | No Comments »