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The Future of Cause Marketing: Mashable Social Good Conference

I was very glad to represent MediaSauce at Mashable’s Social Good Conference and present our formal case study on the Pledge to End Hunger. It was inspiring to learn and share with such a great collection smart and talented people.

If you want the case study, you can download it here. Here’s the slide deck I shared during my time on stage:

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2 Responses to “The Future of Cause Marketing: Mashable Social Good Conference”

  1. Be Social. Change the World. (Mashable’s Social Good Conference) « Marketing to Mat Says:

    [...] Mediasauce’s Scott Henderson talked about harnessing the power of Twitter and Twitter influencers to feed hungry kids via the “Pledge to End Hunger” partnership with Tyson Foods at SXSWi in which they raised $28,000 in 28 hours.  (See Scott’s case study here.) [...]

  2. links for 2009-08-30 - Kevin Bondelli’s Youth Vote Blog Says:

    [...] The Future of Cause Marketing: Mashable Social Good Conference | MediaSauce Blog On Social Media &am… [...]

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