Last week, I had the pleasure of presenting a half-day workshop entitled “Social Media for Cause Marketers” at the 2009 Cause Marketing Forum. We had a full house partake in this fast moving, high energy workshop. I was very pleased with the audience participation and the solid exchange of ideas.
The highlight of the program was the lively breakdown of five case studies, which starts on slide 99. The final one (starting on slide 115) was a behind-the-scenes view of www.pledgetoendhunger.com, which includes various analytics and measurements.
All of the slides I presented are included here. The remaining slides were from the four companies sponsoring the workshop and can be found via www.causemarketingforum.com.
If you attended, what did you think? If you didn’t, what are your questions and thoughts?
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