MediaSauce is a leader in Internet strategy, web development and interactive solutions, helping companies and non-profits build lasting connections to drive revenues in the Digital Age.
I recently spoke at Indiana Construction Roundtable and SMPS – Society for Marketing Professionals first joint seminar on “Social Media are Internet tools used for sharing and discussing information. Sites such as Facebook and Twitter help connect like-minded people, companies, and associations.” They did a fairly quick interview with me that I would like to share with you.
I get lots of questions about how I personally use social networks to market MediaSauce and myself.
And to tell you the truth, sometimes I think I know the answer to this question and sometimes I feel like I don’t.
Has any of my contacts through Linkedin, Facebook or Twitter generated business for MediaSauce. Well, sort of. But maybe it’s not the kind of direct correlation that advertising and marketing delivers. Or that we think advertising and marketing deliver.
You see, you can’t argue with the facts. Lots and lots of people are using these platforms. The increase in usage is tremendous.
Facebook is up 700% in time spent and has over 200 million users – over 100 million unique visitors last month.
Linkedin is up 69% in time spent and has over 41 million users – over 12 million unique visitors last month.
And finally, Twitter, the marketing buzz word for the first six months of this year, is up a whooping 3700% increase in time spent and has over 32 million users – over 19 million unique visitors last month. This is all from Nielsen, if you think I’m making it up.
The anonymous Twitter account @amandachapel takes great joy in critiquing social media luminaries and serving as a contrarian voice in the echo chamber of social media. While this person can be caustic and take personal shots at people, I find the industry commentary and most of her questions to be of value.
Just this morning she posed four questions on Twitter that I think are worth exploring in greater detail. Since @amandachapel doesn’t maintain an active blog, I’ll take the initiative to host the discussion here. I just ask that everyone maintains a civil discourse here. If you violate that tenet, I’ll remove your comments.
Here goes:
QUESTION: 1. What is the basis of the belief that indiscriminate empowerment is a good thing?
QUESTION: 2. What is the basis of the belief that indiscriminate communications is a good thing?
QUESTION: 3. What’s the basis for the belief that the unleashed unfettered unencumbered social groupings that form online are a good thing?
QUESTION: 4. What are the economic consequences of a society devoid of the ability to produce scale?
Last week, I had the pleasure of presenting a half-day workshop entitled “Social Media for Cause Marketers” at the 2009 Cause Marketing Forum. We had a full house partake in this fast moving, high energy workshop. I was very pleased with the audience participation and the solid exchange of ideas.
The highlight of the program was the lively breakdown of five case studies, which starts on slide 99. The final one (starting on slide 115) was a behind-the-scenes view of www.pledgetoendhunger.com, which includes various analytics and measurements.
All of the slides I presented are included here. The remaining slides were from the four companies sponsoring the workshop and can be found via www.causemarketingforum.com.
