The Back Story of the Pledge to End Hunger (Video) | MediaSauce Blog On Social Media & Internet Strategy

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The Back Story of the Pledge to End Hunger (Video)

by Scott Henderson

Earlier this week, I was in Dallas, Texas, for the delivery of the fourth Tyson Truck for www.pledgetoendhunger.com. I was glad that my friend, George Dearing, joined me for the delivery to represent his company, Telligent.

Telligent was one of the campaign’s Corporate Champions and played an important role in making sure Texas was one of the top three states in terms of number of people signing the Pledge. As active bloggers and Twitter users, George and Lawrence Liu brought great energy and enthusiasm to the team

While George and I were together, George broke out his Kodak video camera and shot this interview of me. It’s probably the most detailed back story to date of how everything came together. Hope you enjoy it and learn something useful from it.

Tags: #HungerPledge, cause marketing, Online Strategy
Categories: Cause | Non-Profits | Affinity, Various Musings

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One Response to “The Back Story of the Pledge to End Hunger (Video)”

links for 2009-05-14 | Mostly Marketing - Definitely Digital Says:
May 14th, 2009 at 11:03 pm
[...] The Back Story of the Pledge to End Hunger (Video) Really enjoyed helping the North Texas Food Bank earlier this week. Watch this video to get the scoop on the events that led up to it. (tags: hunger+awaremess North+Texas+Food+Bank telligent mediasauce scott+henderson) [...]

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