Thanks to Beth Kanter and David Hessekiel, I have the opportunity to lead a half-day workshop at this year’s Cause Marketing Forum on May 27 in Chicago. The session is entitled “Social Media for Cause Marketers” and will be a lively exploration of best practices, horrible failures, and a demystification of social media and cause marketing.
We have four great sponsors who not only are making the workshop very affordable but also will be sharing their expertise and ideas. Much thanks to Steve Croth from Better the World, Carol Schrader from GiveZooks!, Michael Hoffman from See3 Communications, and Beth Eisenberg from iugo. I’m looking forward to our explorations!
In addition to all this great content, I’m looking forward to giving everyone a very inside look at the recent www.pledgetoendhunger.com campaign. With the help of the my co-architect, Mitch Maxson, we’ll consider the strategy, tactics, results, lessons learned, and other relevant insights. We baked a lot of analytics into our campaign and will share some surprising results with you – this will be our first public presentation of these findings.
If you are anywhere near Chicago that day, it’ll be worth the modest $125 registration. You can register here. Be sure to let me know if you plan to attend! I’d love to hear from you.