For Immediate Release

Social Media Accelerates Effort to Feed the Hungry

On-line Pledges result in 420,000 meals in the United States www.pledgetoendhunger.com

Many would be shocked that one in six U.S. kids worry about when their next meal will come. As the recession deepens and unemployment rises, more American families face hunger for the first time. A record 30 million Americans depend on food stamps, and food banks face unprecedented demand.

These staggering statistics inspired Indianapolis based, MediaSauce to launch a national, collaborative initiative that is leveraging the power of social media to secure up to 420,000 meals donated by, Arkansas based, Tyson Foods.

MediaSauce launched Pledge to End Hunger, Thursday March 5 at 9am EST. Visitors to the website,www.pledgetoendhunger.com, can sign a pledge to end hunger by committing to give, volunteer or share the message with others.

It took only 28 hours to reach the first 1,000 pledges, triggering Tyson Foods to immediately dispatch a semi-trailer filled with 140,000 servings of food to the Capital Area Food Bank of Texas (CAFB) in Austin. The Truck will arrive in Austin March 16 during South by Southwest, the popular annual entertainment and interactive conference.

On Tuesday, March 10, MediaSauce, activated social networks, Twitter, Facebook and My Space and in 8 hours reached the next hurdle of 2000 pledges which generated a second Tyson Foods donation of 35,000 pounds of food.

“Our initial goal was met within the first day.” said Scott Henderson, Cause Marketing Director at MediaSauce. “We have the power to dispatch even more truckloads to locations around the country”.

“Now we are engaged in a friendly competition with each state to see who can get the most pledges. The top two states with the most pledges will receive the next two truckloads of food from Tyson.”

Indiana currently leads with over 800 pledges followed by Texas, California, Illinois and Massachusetts. The campaign is expected to donate over 420,000 servings of food for the hungry in America.

Pledge to End Hunger uses powerful social media tools to create awareness, generate conversation and allow people who care to easily share the message via blogs and popular social networks such as Twitter, Facebook, and MySpace.

“It’s simple to unite passionate people to solve a complex problem,” said Henderson. “With just one click, one person can feed 140 children. When it’s easy to share your message and support your cause, it’s amazing how willing corporations and individuals are to make a difference.”

MediaSauce’s commitment along with support from national hunger relief organization, Share Our Strength, and corporate partners, Tyson Foods, Kompolt, and Hum. Minds at Work.®, an office furniture line from Kimball Office, is helping to solve a growing problem in America.

You Can Pledge to End Hunger
There are three easy ways to pledge when you go to www.pledgetoendhunger.com; either spread the word about childhood hunger through your social media network, donate time to a local food bank or give directly to Share Our Strength, a national organization working to make sure no kid in America grows up hungry. You can participate in all three, but you only need to sign your name up for one to count as a pledge. You can also use Twitter at www.twitter.com/hungerpledge.

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About MediaSauce: MediaSauce is an Indiana-based company and a national leader in Internet strategy and audience-driven web development. MediaSauce helps companies build lasting connections that will drive business in this Interconnected Age. MediaSauce’s proprietary Digital Blueprint methodology identifies organizations’ greatest opportunities and builds a strategic framework to transform businesses using digital and social media. To learn more, please visit www.mediasauce.com.

About Tyson Foods, Inc: Tyson Foods, Inc., founded in 1935 with headquarters in Springdale, Arkansas, is the world’s largest processor and marketer of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. For more information, please visit www.tyson.com.

About Share Our Strength: Share Our Strength is a national organization working to make sure no kid in America grows up hungry. We weave together a net of community groups, activists and food programs to catch children at risk of hunger and ensure they have nutritious food where they live, learn and play. We work with the culinary industry to create engaging, pioneering programs like Share Our Strength’s Taste of the Nation®, Share Our Strength’s Great American Bake Sale®, Share Our Strength’s A Tasteful Pursuit®, Share Our Strength’s Great American Dine Out™, and Share Our Strength’s Operation Frontline®. For more information, please visit HYPERLINK “http://www.Strength.org” www.Strength.org.

About Capital Area Food Bank of Texas: The mission of the Capital Area Food Bank of Texas is to nourish hungry people and lead the community in ending hunger. In its 28th year of service, the Food Bank currently provides food and grocery products to 355 Partner Agencies in 21 Central Texas counties. In 2008, CAFB distributed more than 17 million pounds of food. The Food Bank’s legislative agenda for the 81st Texas Legislative session is to support SB 944 which provides healthy foods to Texas children at risk of hunger and obesity. For more information on the Capital Area Food Bank of Texas, visitwww.austinfoodbank.org or call 512/282-2111.

About Hum. Minds at Work. & Kimball Office: Kimball Office brings creative freedom and flexibility to workplace design. Designed to address the global demand for collaborative workspaces, the Hum desking solution is the result of three years of cognitive ergonomics research, studying how people actually work, mentally as well as physically, as they continually shift between concentration and collaboration. Hum was also designed with the environment in mind and is certified to meet the U.S. Green Building Council LEED Indoor Air Quality requirements. For further details regarding the Hum product, go to www.humoffice.com. To learn more about Kimball Office, please visit www.kimballoffice.com.

About Kompolt: The original online auction agency, Kompolt is a marketing agency that concentrates on promoting brands and building brand trust through high-profile, high-value charity auctions. Non-profits, agencies, and top brands turn to Kompolt to design, create and manage the eCommerce segments of their Cause Marketing and other promotional campaigns. To learn more, please visit www.kompolt.com.

About SXSW: The SXSW INTERACTIVE FESTIVAL celebrates the creativity and passion behind the coolest new media technologies. SXSW Interactive takes place March 13-17, 2009. Find out more athttp://www.sxsw.com.

Contact: Scott Henderson, MediaSauce
Phone: 317.218.0488
Email: Scott.Henderson@mediasauce.com

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