On Thursday, we will launch PledgeToEndHunger.com, a website designed to shine a bright light on the very real problem of childhood hunger in America.

This website is a joint effort of Tyson Foods, Share Our Strength, Hum. Minds at Work., Kompolt, and MediaSauce. It is designed to make it easy for people to do something meaningful in the short-term and create a dialogue about solving the root issues.

Harnessing the Excitement of SXSW ‘09
With thousands of highly connected people converging later this month for South by Southwest 2009 (SXSW ‘09) in Austin, Texas, we plan to harness everyone’s excitement to help deliver a Tyson semi-trailer truck full of food products to the Capital Area Food Bank of Texas. This will provide 140,000 meals for children in Austin. more

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While I’m waiting for the answers from my friend, I hooked up Google Analytics to their site.

Setting up Google Analytics

1. You have to have a gmail account. BTW, I love gmail. I switch off Microsoft Outlook in Jan and I won’t be going back. It’s like when I switched from skiing to snowboard. With the flexibility and ease of Gmail, there’s just no going back. And you should also have a Google profile. They are easy to set up and you can link to your websites and other profiles on the web. Check out mine at Don Schindler Google Profile.

I would also recommend that you set up a gmail for your business. I use this gmail account for lots of different pieces like Adwords, Adsense, Analytics, Checkout, etc…because then you don’t have to worry about mixing personal and business accounts. more

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What questions do you have about digital marketing?

OK, I’ve been gone a while. I apologize. I had a very large client with a very large budget and I needed to focus on them completely. But now that the major presentation is done, I can go back to all the other things I was doing along with my job as a digital strategist at MediaSauce.

I get a lot of questions about what I would do with this or that on the web. Does Twitter work? How should I be using Facebook or Linkedin? What is the best way to get my site seen by Google? (This one is near and dear because I believe that if Google can’t see you, then you don’t exist.) All good questions but there’s a lot that I don’t know about your company before I start recommending how you should be using technology. more

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INDIANAPOLIS (Feb. 19, 2009) – The Indiana Economic Development Corporation’s Small Business Development Centers (ISBDC) have partnered with Carmel, IN-based MediaSauce, a national leader in online strategies and audience-driven web development, to educate Indiana entrepreneurs on tapping into new-media resources to help grow their businesses.

The ISBDC and MediaSauce will present a four workshop series titled, Strategies for Business In the Digital Age. Each workshop will deal with a focused subject including topics such as business internet strategies, using digital and social networking to drive sales, engaging and empowering customers, and case studies of businesses that have used new-media to achieve unprecedented and exponential growth.

(See all of the event dates here and buy tickets for an event in your area.)

In March, the ISBDC’s Strategies for Business In the Digital Age series will begin, with one session offered each quarter in the following communities: Bloomington, Evansville, Fort Wayne, Hammond/Valparaiso, Muncie, South Bend, and Terre Haute. For more information, specific dates, ticket availability, and locations in each area, visit www.isbdc.org or www.businessinthedigitalage.com.

About the ISBDC

The Indiana Small Business Development Center Network is an Indiana Economic Development Corporation program funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Through ten regional centers, the ISBDC provides free and low-cost business advising and assistance to small businesses at any stage of development. For more information about the ISBDC, visit www.isbdc.org.

About MediaSauce

MediaSauce is an Indiana based company and a national leader in Internet strategy and audience-driven web development. MediaSauce helps companies build lasting connections that will drive business in this Interconnected Age. MediaSauce’s proprietary Digital Blueprint methodology identifies organizations greatest opportunities and builds a strategic framework to transform businesses using digital and social media. Learn more at www.mediasauce.com.

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Media Contacts:

Jeff Heinzmann – State Director, ISBDC – 317.234.2086 or jheinzmann@isbdc.org

James Burnes – VP of Development and Strategy, MediaSauce – 317.512.3612 or james.burnes@mediasauce.com

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Indiana Small Business Develoment Centers has partnered with MediaSauce to deliver programs around Indiana to educate entrepreneurs and business leaders on how digital and social media can impact their business. Below is a complete list of the events scheduled. Click on any of the dates below the location that you would like to attend for more information about the topic, event location and times.  The link will also direct you to the registration page for each event.

Evansville Dates:

April 1st
• Building an Internet Strategy for Your Business

JUNE 25th

• Sales 2.0: Transform Your Sales Force

September 2nd

• Social Media: Empowering and Engaging Your Customers

OCTOBER 19th

• Think Big: Internet Case Studies of Successful Businesses

Northwest (Valparaiso) Dates:

MARCH 19th
• Building an Internet Strategy for Your Business

JUNE 11th

• Sales 2.0: Transform Your Sales Force

AUGUST 13th

• Social Media: Empowering and Engaging Your Customers

OCTOBER 7th

• Think Big: Internet Case Studies of Successful Businesses

South Bend Dates:

MARCH 18th
• Building an Internet Strategy for Your Business

JUNE 10th

• Sales 2.0: Transform Your Sales Force

AUGUST 12th

• Social Media: Empowering and Engaging Your Customers

OCTOBER 8th

• Think Big: Internet Case Studies of Successful Businesses

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Are you prepared to succeed in a digital world? MediaSauce announces a series of events to help business executives learn how to succeed in the Interconnected Age.

What’s changed? New and powerful ways to connect with your customers, social interaction now replaces one-way experiences has changed the way prospective customers learn about why your products or services are the best choice for their dollar.  Consumers are talking online, and companies who ignore – not embrace – the opportunity to be a part of the conversation will be left behind.

To continue to share our knowledge and experience in digital and social media, MediaSauce is pleased to announce a seminar series for the remainder of 2009 in the Indianapolis Market: “Smart Business In the Digital Age.” This series of seminars and workshops will educate attendees on the best practices, case studies and lessons that give business executives the insight and knowledge to transform their organization to succeed in the Interconnected Age.

The events will be held at the Indianapolis Marion County Public Library’s downtown branch in the Clowes Auditorium.

• 3/26/2009. Death of a Brochure. How digital sales tools are replacing expensive, low impact printed brochures and static, flat marketing materials
• 4/30/2009. Customer Innovation: Crowd Sourcing with Social Media. How companies are engaging customers to make better products, services and to sell for them
• 9/24/2009. Invest, Don’t Test: Planning Your 2010 Internet Budget. Techniques, tips and insights to help executives build a smart budget for Marketing, Sales and Business Development
• 12/15/2009. Internet Successes: The Best Web Initiatives of 2009. Case Studies of Businesses and Organizations Who Made A Huge Leap Forward in 2009

More information and links to reserve seats and purchase tickets for your organization will be made available on MediaSauce.com in the coming weeks.

Click on the following link to download the PDF of the press release:  Smart Business In the Digital Age

Email MediaSauce at events@mediasauce.com to make sure you are included on our email invitation list for all the latest information on these exciting business seminars and workshops. Seating will be limited.

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[September 24, 2009] Stop guessing at how much you should allocate to your budget next year for Internet initiatives. There are tens of thousands of dollars in your existing budget that could be cut if you had insight on the web-based tools and applications that can save you time and money to be more effective while spending less.

Learn how to make investments in digital and social media next year so that you’re making smart, long-term decisions in what your business does to maximize your investments and get measurable results.

MediaSauce invites you to attend this high-impact, result-oriented educational seminar in our “Smart Business In the Digital Age” series.

When: Thursday, September 24, 2009, 9:30 a.m. to noon.
Where: Indianapolis Marion County Public Library, Downtown Branch

Email us at events@mediasauce.com to make sure you are included on our email list for all the latest information on this upcoming event. Tickets will be available soon for this program.

Learn more about the “Smart Business In the Digital Age” seminars and workshops, including a complete schedule and access to purchase tickets to the events.

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[April 30, 2009] Consumers love to contribute to the brands they love most. Discover how your organization can get your most loyal and passionate customers to help you succeed!

Companies around the globe are embracing consumer innovation and conversation to generate new business opportunities. Organizations like Threadless.com and Starbucks are all seeing substantial return on investment from their customer-driven Internet strategies.

MediaSauce invites you to attend this high-impact, result-oriented educational seminar in our “Smart Business In the Digital Age” series. more

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[March 26, 2009] The paper brochure is quickly becoming ancient history as interactive, engaging digital alternatives are penetrating your marketplace. Now is the time to transform your sales collateral to be more effective. Let your competitors leave boring folders stuffed with paper while your sales force is delivering customized sales messages with interactive content, motion and sound to leave a lasting memory in your customers mind. Buy your tickets securely below.

MediaSauce invites you to attend a high-impact, result-oriented educational seminar in our “Smart Business In the Digital Age” series.

Now is the time to stop wasting your marketing dollars on expensive, ineffective paper brochures that end up in the trash or never even make it out of the storage closet.

Join MediaSauce for a fast-paced seminar to learn to discover high-impact strategies to create and use digital sales collateral for your sales force. Plus, learn about best-practices in using Internet-based marketing materials to make more impact with a better ROI in the sales process. more

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Two Things You Need to Know from This Post:

1. Social media helps people live, work, and play with each other (no matter the distance) by combining age-old ways of social interaction and the capabilities of mass media.
2. You can create transformational change when you use the antennas on the mountaintop to provide a common message and inspire the people in the valleys to interact, spread, customize, and amplify your message.

A More Detailed Exploration:
We have always lived, worked, and played with each other. For most of our history, we did all this in small groups. These groups grew, spreading out across great distances and having great obstacles between us. As our technology has advanced, so has our ability to live, work, and play with others – both near and far away.

more

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