Comments on: Why Chris Brogan’s Kmart Moment Matters: Personal Reputation vs. Corporate Brand

By: The Illusion Of Transparency In Social Media | Search Engine People | Toronto

Thu, 12 Feb 2009 19:47:18 +0000

[...] Chris Brogan was transparent about his K-Mart blog post and still received a huge amount of flak for doing it. [...]

By: Do business blogs really work? Just ask Princeton Premier. « Social Media Marketing and Advertising: Connecting, Contibuting and Conversating

Mon, 26 Jan 2009 16:13:06 +0000

[...] I Gave $10 to David Armano to Help Daniela and Now I Regret It Why Chris Brogan’s Kmart Moment Matters: Personal Reputation vs. Corporate Brand [...]

By: Kristen Raves

Kristen Raves — Fri, 09 Jan 2009 15:14:33 +0000

I wrote a similar post on this last month as well and I think you hit the nail on the head here. People fail to realize the importance of emerging ways to market their businesses, especially when it comes to social media. Since it is so new, most organizations are beginning to see the importance of it. However, if your company (meaning a general business) can get ahead of the curve they will have built an entirely new web presence before any of their competitors have.

By: Marc Meyer

Marc Meyer — Tue, 16 Dec 2008 15:30:34 +0000

If this is what it takes to have a thorough discussion on how to make money in social media, then so be it. These were unchartered waters so naturally there was going to be uproar. Jeremiah, if anything was penalized for thinking out loud. Chris was penalized for trying something. Using engines instead of horses to power vehicles was considered crazy. Television was going to be our great undoing. On the left we have 2 people that dare to challenge things and on the right we have everyone else who want it to be business as usual.

By: I was Paid To Say That But I Would Have Said It Anyway — crowdSPRING Blog

I was Paid To Say That But I Would Have Said It Anyway — crowdSPRING Blog — Tue, 16 Dec 2008 07:37:05 +0000

[...] Chris Brogan’s Dadomatic blog. That subject has been capably covered by others, including Scott Henderson, Jeremiah Owyang, Ben Kunz, and Chris [...]

By: Sonny Gill

Sonny Gill — Tue, 16 Dec 2008 05:26:51 +0000

Great points here Scotty.

People fail to realize that this social media ‘thing’ is business and in order to survive or even become a viable business strategy, we need to venture out into new avenues to try to monetize, put food on the table, whatever it may be.

People may feel like their toes are being stepped on but they need to look at the broader picture before shooting from the hip and throwing a leader in this industry under the bus.

By: Michael Buechele

Michael Buechele — Mon, 15 Dec 2008 22:54:30 +0000

Nice recap of the whole thing. As long as there is disclosure and the product or service is a good fit for the community that the blogger represents, I don’t see a problem with it. I think it’s very much like a celebrity endorsement but with much more credibility since it’s disclosed. I think he’s still credible since he’s not pulling the wool over his community’s eyes. Banner advertising had led to banner blindness and publisher inventory is losing value every day. An alternative needs to be found and I think the marked disclosed paid post is good alternative.

By: Jamie Burke

Jamie Burke — Mon, 15 Dec 2008 17:11:42 +0000

I think this is ultimately a complaint by social media folk not the actual blog’s community itself (they seemed pretty happy about it all).

I wrote a post on why did the social media folk get pissed off

http://socialglue.wordpress.com/2008/12/15/blogger-for-sale/

but have summarized it below:

-a whole load of people who weren’t interested in the competition or Kmart’s gift card got spammed about it through Twitter

-they got spammed by their friends

-their friends were instructed to do so by a guardian of social media

-they got interrupted in a very personal channel (following friends updates)

As for the actual act of paid-for-blogging I go back to the blog community itself who like I said found it relevant.

By: Blogger for sale? « Social Glue

Blogger for sale? « Social Glue — Mon, 15 Dec 2008 13:58:36 +0000

[...] Hnderson charts the timeline related to the storm of negative comments and gives some good insights into what were the driving factors behind it. However my opinion is [...]

By: Snow Vandemore

Snow Vandemore — Mon, 15 Dec 2008 12:32:35 +0000

If Chris Brogan decided to utilize his blog to review or promote a particular brand, good for him. It’s his blog and he can do with it as he wishes. I have the same choices — well, in theory. T

he root of all of this controversy seems to be whether any of his future posts will be “funded” by some type of mysterious payola.

He was transparent in the current transaction and I have no reason to believe any further reviews won’t carry the same disclosure.

There is always a price to pay when you hold hands with Corporate America — Chris is a big boy and I trust he weighed his options carefully. To each his own, I say. Seems like a tempest in a teapot from where I stand.