November, 2008 posts
Why Won’t You Listen? AirTran Loses.
Your customers are armed. Depending how you treat them, they’re either a serious threat or a significant asset to your business.
So why do I feel compelled to write this? One reason: AirTran isn’t listening.
How You Listen during the Interconnected Age
With 1 billion on the Internet and 3.3 billion with cell phones, your customers can use their voices to reach a global audience with a couple clicks of the buttons. Here’s what you can do to make sure they’re saying great things about you: more
Read More
How can the Motrin debacle actually benefit the brand?
Use the very thing that bit them. Social Media. Let me explain.
So they totally screw-ed up. Motrin ran this ad on their site and moms around the world were offended (check out this blog from Sarah Evans) and struck back. Motrin brand managers quickly pulled the ad campaign and threw up an apology on the front page of the website. Check out the offending ad below. more
Read More
The Rise of the Indiana Pacers: Building Community
Basketball is more than a passion in the state of Indiana. At every level, people view the roundball as an important part of the state’s heritage.
For those of you not tuned into the NBA, the Indiana Pacers have made a significant commitment this year to reestablishing themselves as an important part of the community in Indianapolis. As a formerly casual NBA observer, I am beginning to experience early stage fanaticism. more
Read More
Happy National Breadstix Day!
With the holiday season here, we wanted to pass along our warmest wishes to you and your loved ones. How do you plan to celebrate National Breadstix Day?
We asked patrons of HotBox Pizza, the founder of National Breadstix Day, to share their family traditions and plans for the holiday. Here’s what they said:
Read More
Election 2008 Business Lessons: How Obama Won Using Digital and Social Media
by mediasauce
EDITOR UPDATE: Watch “Video Lessons” from this presentation, including a video synopsis of the content presented at the December 4th program.
In 2008, digital and social media changed the way elections are won forever. The Obama campaign’s strategic use of the web to raise awareness, generate revenue and spread a strong message offers many compelling lessons for business executives to implement during these challenging economic times.
MediaSauce, Indiana’s leading interactive strategy and web development agency, is hosting “Election 2008 Business Lessons: How Obama Won Using Digital and Social Media” for business executives around Indiana to come hear how a strong strategic plan can impact your business in an Interconnected Age.
Location: IMCPL Central Library Auditorium
40 E St Clair St Indianapolis, IN 46204
When: December 4th
Registration-11:30 AM: Event-12:00 – 2:00 PM Includes light lunch. Tickets $29 in advance, $49 at the door. Buy tickets here.
“The Obama campaign showed how engaging and empowering voters online to become your ambassadors has a far stronger effect than traditional practices,” James Burnes, Vice President of Development and Strategy for MediaSauce, said. “We want to show executives around Indiana how the method of fundraising, voter involvement, and non-traditional online marketing offers direct business lessons and applications that can be implemented immediately.” During the seminar, attendees will learn how to:
CAPTURE MARKETSHARE
Motivate inactive consumers plus attract customers of the competition.
INCREASE REVENUE
Activate prospects to become customers and for your existing clients to buy even more.
EMPOWER LOYAL CUSTOMERS
Engage your customer base and inspire them to become brand evangelists.
What prompted the program? CEO Bryan Gray replied, “As the economy continues to shift and there is a level of uncertainty, programs like this are vital to those businesses that want to outwit, under-spend, and outmaneuver their competition.” The event will be results-focused, using specific case study examples that can help business executives apply to their business.
The session will be held at the new Clowes Auditorium at the IMCPL Central Library in Downtown Indianapolis. A limited number of tickets are available for $29 in advance (www.mediasauce.com) or $49 dollars at the door (if available). A light lunch is included with the cost of admission.
Download Press Release: “Mediasauce Announces Election 2008 Business Lessons Seminar“
How to Start a National Holiday Using the Internet
It’s not just anybody that can create a national holiday. It takes people with lots of moxie, determination, and humility. In this case, it takes the awesomeness of HotBox Pizza and the craftiness of MediaSauce to pull it off.
When you think about it, starting a national holiday has historically been a slow, arduous process. Just think about Thanksgiving - the whole idea took two centuries before it went mainstream. Mother’s Day took decades! more
Read More
Presidential Elections during the Interconnected Age
Welcome to the first U.S. presidential election of the Interconnected Age. News cycles are measured in minutes, opinions can be tracked in real time, rumors started and spread instantaneously, and major speeches “televised” to millions without ever going over the airwaves.
I have been avidly following both campaigns since early January, when it felt like it was worthy paying attention. I have been impressed with their use of the Internet to connect, communicate, and collaborate. more
Read More