Portfolio Brief: Achieve
by mediasauce
Initial Assessment:
Realizing the need that small and mid-size non-profit organizations have for quality fundraising counsel, a group of experienced fundraising professionals developed a business plan to provide their high-level services on a more economical fee structure using the Internet. These visionary leaders chose MediaSauce as their strategic partner to bring their business plan to life.
Strategic Recommendations:
- Develop a Strong, Cohesive Brand – We started with the fundamentals of company name, tag line, and visual identify. We helped them create an image that evoked the feelings and thoughts they wanted. This branding was implemented in all digital and print collateral.
- Build a Robust Platform to Drive Business – To provide their high-quality services at a lower cost, we created a website that could drive new business and serve as a portal for existing clients to access different levels of service. Video introduction, webinar announcements, and an easy-to-find event calendar.
- Focus on Usability - It is vital to create a strong user experience when visiting their main site. With usability as focus, we created a clean interface with highly intuitive navigation.
- Blog to Become a Thought Leader - Professional service providers depend on their knowledge. Blogging was a natural fit to help establish Achieve as the thought leader in the non-profit market.
You can leave a response, or trackback from your own site.