We had a great time with everyone who attended The Event Gap: Taking Your Event from Adequate to Amazing. About 100 attendees representing a wide variety of for-profit and non-profit organizations gathered to learn how to combine big thinking and social media to achieve amazing results.
After a lively networking breakfast, Sarah Robbins, our very own social media rock star, framed the entire day’s conversation by comparing the typical event with what’s possible using existing and emerging technologies. Throughout her presentation, audience members used laser pointers to indicate how their events performed in comparison to what’s possible. Staying true to form, Sarah used an innovative presentation format to “fly” us thru the dueling timelines. See a simulation of the presentation for yourself here (or view the high resolution version on YouTube):
Armed with this overview, everyone attended two breakout sessions after choosing from a selection of three presentations. Florence May, CEO of Simply Hospitality, demonstrated her company’s event management software, The Registration System. Adell Means, CEO of ROI Marketing, explored interactive event merchandise, such as radio frequency identification tags (RFITs) and customized credentials.
During the MediaSauce breakout session, I showcased a variety of digital and social media that organizations can use to before, during, and after their events to deepen the experience. Here are the links to the examples I shared:
- Oranje 2007 promotional video
- ISC Corporate Challenge website (being held this Saturday!)
- Art vs. Art website and voting platform (being held this Friday!)
- Family Events website and social networks
- Web 2.0 NYC event website (not a MediaSauce client, but a great example of how to integrate Twitter, provide back channel conversation space, and implement other great social media tools)
- Alpha Gamma Delta’s Diabetes Walk video and website
- Fraternity Executives Association opening keynote video and microsite
To bring all these great ideas into an actionable game plan, Bryan Gray, our CEO, presented his ideas about the Vision Gap, the Interconnected Age, and the importance of strategy. You can view his presentation slides here to get an idea of all the concepts he explored.
Thanks again to everyone who attended. What new ideas did you get from the event?