Comments on: Are You Viderate? http://blog.mediasauce.com/2008/05/27/are-you-viderate/ Understand. Mon, 14 Dec 2009 21:36:46 -0600 http://wordpress.org/?v=2.8.1 hourly 1 By: Scott Henderson http://blog.mediasauce.com/2008/05/27/are-you-viderate/comment-page-1/#comment-800 Scott Henderson Fri, 30 May 2008 01:53:33 +0000 http://blog.mediasauce.com/2008/05/27/are-you-viderate/#comment-800 I'm glad you put the disclaimer on the first video - that was heart wrenching. For the second video, do you think George Orwell could've anticipated that Big Brother's cameras would be used to launch the next pop sensation? I’m glad you put the disclaimer on the first video – that was heart wrenching.

For the second video, do you think George Orwell could’ve anticipated that Big Brother’s cameras would be used to launch the next pop sensation?

]]> By: Jim Clinger http://blog.mediasauce.com/2008/05/27/are-you-viderate/comment-page-1/#comment-778 Jim Clinger Wed, 28 May 2008 17:23:29 +0000 http://blog.mediasauce.com/2008/05/27/are-you-viderate/#comment-778 Scott, Great article. Being "viderate" is almost essential for any marketing mix today. But weighing the differences between low-budget "get-er-done" videos and a well thought out production can make a big difference in outcomes. Not a decision to be taken too lightly, especially, when a brand already has established value. Blendtec is a wonderful example on many levels. I came across this video several months ago for Workplace Safety and Insurance Board, and it really hit home for me. I warn you though, it's a sweet and compelling intro/story that will draw you in, but takes a horrific turn. In fact, I would say it went just a little too far (it turned my stomach). But it really changed the way I think and act about some things…so for that I say it was very successful. If you have a weak stomach for I seriously caution. http://www.youtube.com/watch?v=P1Z8xxWhh5k On a much lighter note, here's video that a fellow creative director shared with me (http://link.brightcove.com/services/link/bcpid1529569286/bctid1543236646). It's brilliant! and made be think differently (about production). The UK band The Get Out Clause used surveillance video to make a video for one their latest singles. Read more about the video here: http://tinyurl.com/6obp5y . Viva La Video! Scott,

Great article. Being “viderate” is almost essential for any marketing mix today. But weighing the differences between low-budget “get-er-done” videos and a well thought out production can make a big difference in outcomes. Not a decision to be taken too lightly, especially, when a brand already has established value. Blendtec is a wonderful example on many levels.

I came across this video several months ago for Workplace Safety and Insurance Board, and it really hit home for me. I warn you though, it’s a sweet and compelling intro/story that will draw you in, but takes a horrific turn. In fact, I would say it went just a little too far (it turned my stomach). But it really changed the way I think and act about some things…so for that I say it was very successful. If you have a weak stomach for I seriously caution.

http://www.youtube.com/watch?v=P1Z8xxWhh5k

On a much lighter note, here’s video that a fellow creative director shared with me (http://link.brightcove.com/services/link/bcpid1529569286/bctid1543236646). It’s brilliant! and made be think differently (about production). The UK band The Get Out Clause used surveillance video to make a video for one their latest singles. Read more about the video here: http://tinyurl.com/6obp5y .

Viva La Video!

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