In the digital world, six months equals six years.  That’s how fast things are changing.  As digital media becomes more intertwined in our lives, everyone’s expectations continue to grow.  

With 17 new forms of digital media (if not more), the internet can better approximate, and sometimes exceed, real world experiences.  We are far past just posting information on the web about our company or organization.  Rather, people want to interact and engage with us as if we were right there with them.  They want to strip away the veneer and get to know us in an authentic way.

So how do you thrive, let alone survive, in the era of millions of channels?

Start with your most important piece of real estate: your digital presence. We have moved beyond the need for one single website that tries to meet everyone’s needs. Now, people expect you to be wherever they are, when they want you. If you’re not, they’ll find someone else.

It’s like we have moved from being a planet to being a solar system. By creating a well-conceived strategy that assembles the right mix of audience-focused websites, attention grabbing email-marketing, strong SEO/SEM, engaging videos, and other digital media tools, you can tell your story better than you have ever before.

When’s the last time you upgraded your Digital You? What are you doing differently now than you were two years ago?

This entry was posted on Saturday, February 23rd, 2008 at 11:09 pm and is filed under change, storytelling, transparency, web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.