by Mitch Maxson
As we were putting the finishing touches on what is our new web presence, it made me pause for a moment and think about the previous generations of MediaSauce.com. Not for very long, mind you, but you know, at least long enough to shutter and shake my head a bit. Quickly shifting mental gears (and blocking out those mistakes and technological shortcomings of the past), I thought about how far most businesses have come in the way they approach the web (I even found some great examples from the 90s from the likes of McDonald’s and Pepsi that made me realize we weren’t as bad as I thought). The possibilities and flexibilities for connecting with the people and information are expanding every day, and they will continue to do so.
While the overuse of the term “Web 2.0″ makes me cringe, there is no doubt that much has changed since businesses tossed up their first websites (more out of curiosity than anything else), and we are truly in a new era of communication.
MediaSauce is a communication company that was born because of this broadband revolution, which has allowed us to grow up immersed in new technologies and new strategies that allow us to create amazing user experiences. So, for a group like ours, the launch of a new site is a lot like opening a brand new headquarters.
We built this new site with you in mind, and we hope that you enjoy taking some time to play a little bit. We are an organization that preaches about the virtues of being authentic, and of course, that drove us to go even further to walk the talk. On our central site, you can meet every member of our team (and learn about their fears and desires) and take a look at the thinking behind some recent projects.
Beyond that, we’ve also created what are the first of several microsites that allow you to go deeper into certain areas that make up the complete picture of MediaSauce. One is a playground for our Studio team, an amazing group of storytellers and developers that bring our strategic thinking to life. The other is MediaSauce.tv, which is, in effect, our own “television” network–complete with a variety of channels that show what goes on in and around a young, energetic, creative organization like ours. After all, why on earth would we buy ad space for :30 television spots when we can create an entire network full of our own content?
One last thing, with all of these different sites and different opportunities to explore, we wanted to make sure that you never got lost, so we developed a “toolbar” that is a common thread on the top of each of these sites that allows you to easily hop between them and find your way back home.
Take some time and enjoy your visit. We look forward to your feedback.