The old adage of academia, “Publish or Perish”, applies to your organization when it comes to its digital presence.
As I visit with leaders from various industries, I am sensing a growing anxiety they have about their digital shortcomings. Many are frustrated that their “real” story is not getting through and most are not aware of how simple it is to change that.
At the root of Publish or Perish (version 2.0) is the opportunity/challenge to tell your organization’s story. Instead of waiting at the mercy of publications, television channels, and radio stations to broadcast it, you can start sharing it right now with anyone connected to the internet.
With the amount of dialogue happening on Facebook, Twitter, YouTube, blogs, and a myriad of other continuous conversations, someone out there is telling a story about your organization. Are you making it easy for them to tell it? Or are you afraid of what they might be saying?
Rise to the challenge and choose to publish. It’s more fun than the alternative - whether you live in a 1.0 or a 2.0 world.
What’s the best starting point for someone who wants to beginning telling their story? Send me your thoughts.