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UPCOMING EVENTS

06.10.08

Wikis, Blogs, Podcasts, Mashups and More!:
Understanding Today's Newest Forms of Media

Web 2.0 is more than a movement toward conversational media. It's a media revolution fueled by new technologies such as blogs, social networks, virtual worlds, and wikis. If you feel confused by the flurry of new media forms flying around the Internet, or maybe just want to learn how to make better use of them for your own business, check out this session. We'll take a fast-paced tour of the newest media technologies, showing you what they are, who's using them, and how you might use them in your own business.

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January, 2008 posts

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Rallying the Cause: Lessons from the 2008 Election

by Scott Henderson,  January 31st, 2008 , My profile
Posted in change, fundraising, leadership, recruiting |
The 2008 Presidential Election is the most digitally advanced election cycle in our history. Where else can you find such a rich example of how to use digital media in leadership, change management, recruiting, and fundraising? This is a watershed moment worthy of your attention. Whether you are running an aspiring ...Read on

Posted in change, fundraising, leadership, recruiting | 1 Comment »

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Publish or Perish (version 2.0)

by Scott Henderson,  January 30th, 2008 , My profile
Posted in marketing, storytelling |
The old adage of academia, "Publish or Perish", applies to your organization when it comes to its digital presence.   As I visit with leaders from various industries, I am sensing a growing anxiety they have about their digital shortcomings. Many are frustrated that their "real" story is not getting through and most ...Read on

Posted in marketing, storytelling | 2 Comments »

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Perception is the Barrier, Not Age (updated 1/28)

by Scott Henderson,  January 27th, 2008 , My profile
Posted in tips, web 2.0 |
Why are today's kids voracious users of Facebook, MySpace, Twitter, text messages, etc.? Because they are so easy to use! If you randomly select ten 18-year-olds and ask them to spit out the code to create Facebook, only about 1 or 2 could do it. [Editorial note: Remember that 52% of ...Read on

Posted in tips, web 2.0 | No Comments »

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Why Non-Profits Need Digital Media: Greater Engagement

by Scott Henderson,  January 26th, 2008 , My profile
Posted in entreprenurial thinking, non-profits |
On my first day as executive director of a small, aspiring foundation office, I sat at my desk and surveyed the situation.  For the four years previous to that I was part of a 70-person university foundation operation that completed a $770 million capital campaign.  Those rich, heady times were gone and ...Read on

Posted in entreprenurial thinking, non-profits | No Comments »

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Smaller Indiana - Go Check it Out!

by Sarah Robbins,  January 24th, 2008 , My profile
Posted in marketing, social networks |
Pat Coyle, the online marketing director for the Colts, has started a social networking site for creative types in Indiana. It's a fun place full of fun people and a great place to connect to like-minded Hoosiers. Go check it out! Read on

Posted in marketing, social networks | No Comments »

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Strategy First, Tools Second (or Why Did We Spend $100k on that Software?)

by Scott Henderson,  January 23rd, 2008 , My profile
Posted in marketing, strategy |
Growing up, I loved spending the weekend at my grandparent's house.  One of my favorite things to do was to explore my grandfather's vast storehouse of gadgets, tools, and gizmos.   Between the fencing gear, biofeedback machine, tree pruning tools, and other assorted curiosities, I dominated show-and-tell at my grade school.  Unfortunately, my grandfather ...Read on

Posted in marketing, strategy | No Comments »

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Will the economic downturn bring us to the future?

by Bryan Gray,  January 23rd, 2008 , My profile
Posted in change |
The recent economic news/outlook has forced many of us to think thru the potential impact on our businesses for the next 12 - 18 months. Balancing how do I cut back but not retreat, watch expenses while continue making great investments or analyze all we do but remain open minded ...Read on

Posted in change | No Comments »

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Magicians and Jugglers: Why Education is an Important Part of Marketing

by Sarah Robbins,  January 22nd, 2008 , My profile
Posted in web 2.0 |
Web 2.0, Second Life, blogs, wikis, APIs, social networks, SEO, SEM, SMS, widgets, microblogs...if you find any of these confusing or think that if you hear another geeky-acronym that your head will explode know that you're not alone. For those of us in the tech industry this is all shop ...Read on

Posted in web 2.0 | 2 Comments »

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Cost we pay for guessing and assuming

by Bryan Gray,  January 22nd, 2008 , My profile
Posted in Bryan Gray |
There have been numerous studies over the years about the direct and indirect cost to society from either unhealthy habits or wasting time - from smoking, fast food, lack of sleep or even watching YouTube videos at work.  You name it, and there's been an impact study. I'm not sure how ...Read on

Posted in Bryan Gray | No Comments »

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Answer to “Chicken or Egg?” Question

by Scott Henderson,  January 22nd, 2008 , My profile
Posted in change, transformational |
The waitress had just set my bowl of matzah ball soup in front of me, as I was preparing my thoughts for a strategic planning retreat that I was about to facilitate for three related non-profit boards.   The question that someone almost always asks/states in these settings came immediately to mind ...Read on

Posted in change, transformational | 1 Comment »

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