In journalism, as in life, it’s all about having credible sources and connections. Franklin College journalism students recently learned a lesson in connectedness via their professor, a digital marketing agency, and one of the world’s leading digital manufacturing companies.When Jeb Banner, consultant for Carmel-based digital marketing agency, MediaSauce, began teaching Media Technology classes at Franklin College this semester, he wanted to incorporate video technology into their journalistic endeavors. In this digital age, modern application and exposure to professional technology would provide the college students with the knowledge and skill set needed for entering the journalism field in the 21st century. However, with just one linear tape camera for 50 students in two classes to share, Jeb needed to find a better way to incorporate technology. So, he approached Seth Jenkins, account executive on the MediaSauce/RCA account, about the cost of RCA’s Small Wonder camcorder. Seth knew of RCA’s philanthropic endeavors and asked RCA Internet Marketing Manager, Jeroen Smit, if the manufacturing company would be willing to donate 50 Small Wonder cameras to the Franklin College Journalism students. “I was excited about the opportunity,” commented Smit. “This is really like a pilot program for us to continue giving, and if anything, is the start of something much bigger.” On November 7, Jeroen and Seth visited Banner’s Franklin College classes and presented and demonstrated the Small Wonder camcorders to the two journalism classes. The donation of the 50 camcorders is valued at $6,500. Over the next several weeks the students will be digitally capturing their story assignments with the Small Wonder and will be posting their work on www.youtube.com, the leading user-generated video website, as well as the social-networking site, NING, www.franklinpsj.ning.com. ”This is a marvelous gift not just for the Pulliam School of Journalism at Franklin College, but for all of the students that Thomson is going to help with this,” said John Krull, director of Franklin College’s Pulliam School of Journalism. “Our students are at the start of what promises to be really fantastic careers. Your gift and generosity are an investment in their futures and in the future of quality journalism. I can’t tell you how grateful we are. We will strive to make you proud.”
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on Monday, December 3rd, 2007 at 7:31 am and is filed under video.
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